Divya Reddi

Results-oriented Senior Web and Digital Content Specialist / Web Producer / Business Analyst with extensive experience managing, optimizing, and publishing enterprise digital experiences across AEM, WordPress, Sitecore, Drupal, and Headless CMS platforms. Skilled in end-to-end content operations including authoring, editing, QA, accessibility, SEO, metadata, taxonomy, localization, personalization, and content governance. Experienced with AEM components, templates, workflows, MSM, DAM, Content Fragments, and content modeling, while collaborating with UX, design, development, QA, product, analytics, and marketing teams.

Strong background in using analytics insights to improve user engagement, content performance, conversion, and overall digital experience across B2B, eCommerce, and enterprise web platforms.

Web Content Specialist | Business Analyst - Samsung SDS America - NJ

(2020-12 - 2026-05)

Served as internal AEM subject matter expert across CMS authoring, DAM, Content Fragments, Experience Fragments, and AEM Launch workflows, supporting 25+ global authors and editors. Owned end-to-end operations for SAMSUNG websites and client microsites.

• Managed 50+ intake tickets quarterly while maintaining 100% on-brand, accessible, and device-optimized content delivery
• Built and updated pages, templates, and content modules in AEM equivalent, reducing average page publishing time by 30% through scalable component frameworks and UX best practices
• Led launch readiness and execution for 20+ site releases annually, coordinating QA, compliance reviews, and post-launch monitoring with zero critical post-launch defects
• Led enterprise website modernization and re-platforming initiatives across 3+ international business regions, managing full lifecycle from migration planning through post-launch continuous improvement in AEM
• Managed end-to-end delivery of 10+ major website modernization efforts annually, coordinating 5+ parallel workstreams across UX, content operations, development, QA, analytics, and platform support teams
• Designed and maintained reporting dashboards for key web KPIs, enabling data-driven stakeholder decisions
• Developed and executed A/B testing roadmap across landing pages, operationalizing winning variants into repeatable templates and lifting conversion rates by 50%
• Built and documented web publishing workflows and operational guardrails, reducing rework by 25% and enabling non-technical stakeholders to self-serve on routine updates
• Integrated front-end/UI applications with AEM and Adobe Analytics, ensuring alignment with business, UX, and performance tracking requirements
• Maintained 100% content integrity across design, build, and testing phases within CMS-driven and multi-tenant environments
• Applied consulting skills — active listening, stakeholder questioning, and influencing — to resolve complex business and technical challenges across cross-functional teams
• Tracked feature delivery progress across sprint cycles, proactively identifying and resolving business issues to keep development on schedule
• Performed frequent audits to ensure compliance with accessibility standards, brand guidelines, and security requirements
• Promoted platform performance optimization through quarterly technical audits, improving average page load speed by 20% and achieving Core Web Vitals passing thresholds across key marketing properties

Web Content Administrator, BA - Contrast Creative - NC

(2020-05 - 2020-12)

• Served as Webmaster for enterprise web and intranet platforms
• Maintained intranet content including newsletters, HR updates, and investor relations materials
• Authored, updated, relocated, and optimized CMS content for reuse across microsites
• Planned content structure, copy style, and update frequency
• Managed content submissions for legal and regulatory approvals via Veeva
• Implemented SEO best practices, keyword placement, and image optimization
• Used SiteImprove and Crazy Egg to analyze user behavior and improve content performance
• Created and managed multi-page intranet portals using DNN (Evoq Content & Engage)
• Strong collaborator bridging business, UX, and engineering teams to deliver scalable digital experiences
• Implemented process improvements for content management, metadata structure, and digital asset usage
• Supported cross-functional teams with data-driven insights to optimize content performance and user engagement
• Built and optimized landing pages using reusable templates and components to support marketing campaigns and business initiatives

Web Content Administrator - Bank of America - Simi Valley, CA

(2018-12 - 2020-04)

• Coordinated content schedules and managed deadlines with internal stakeholders
• Ensured customer-facing content accuracy and defect resolution within SLA timelines
• Led content quality initiatives, achieving an 85% reduction in website misspellings
• Created email templates, marketing promotion pages, and client service web pages
• Utilized knowledge of AEM architecture (Author/Publish environments) and JCR structure to support content updates, troubleshooting, and publishing workflows
• Managed secure employee-facing intranet content using Adobe Experience Manager (AEM), ensuring compliance with enterprise governance and internal communication standards
• Leveraged HTML/CSS within AEM CMS to enhance page layouts, fix formatting issues, and support responsive intranet design
• Partnered with product owners, HR, and IT teams to deliver end-to-end intranet content updates from request through deployment
• Maintained high content quality by enforcing governance, QA processes, and SLA-driven defect resolution in a regulated environment
• Maintained a library of 200+ SOPs, audited 150 documents quarterly
• Enhanced operational efficiency by standardizing content management procedures and supporting timely delivery of web initiatives

Digital content specialist - Quantum World Technologies - Thousand oaks, CA

(2017-03 - 2018-12)

• Managed website content using WordPress, ensuring timely updates and accuracy
• Developed and edited web pages using HTML, CSS, and CMS tools
• Conducted cross-browser and cross-device QA testing and coordinated UAT (User Acceptance Testing) with stakeholders to ensure business requirements were met
• Prepared quality assurance reports and collaborated with project managers and developers
• Copy-edited, formatted, optimized, and uploaded content and images to CMS platforms
• Supported social media and digital content initiatives
• Used Figma inspect tools to provide developers with design specs, spacing, and CSS properties

Master's in business administration

Bachelor of Commerce