Ej Groce

Accomplished Head of Sales with 7+ years of experience in regulated markets, specializing in multi-state growth and sales strategy. Proven success in mentoring sales representatives, significantly increasing individual performance and orchestrating efficient delivery routes. Adept at analyzing market data, formulating sales targets, and building strategic partnerships. Eager to leverage extensive B2B sales and account management expertise to drive revenue and lead a high-performing team at Wyld.

Head of Sales at Mule Extracts NJ (2021-08 – 2026-07)

• Mentored Sales Representatives in client acquisition techniques, elevating a top performer's monthly sales from under $5,000 to over $250,000.
• Orchestrated daily delivery routes and initial sample drop-offs to maximize temporal efficiency.
• Formulated sales targets and long-term strategic growth plans.
• Analyzed market data to inform and enhance sales team development.
• Collaborated closely with the production department on forecasting and planning.
• Designed and established sales territories for each representative.

Distribution Team Lead at Golden Leaf Holdings (2019-06 – 2021-05)

• Verified and packed deliveries for accuracy, including METRC Manifests.
• Executed statewide deliveries.
• Established driver expectations and developed Standard Operating Procedures (SOPs).
• Managed recruiting and hiring processes for new drivers.
• Onboarded and trained new hires.
• Optimized driver schedules for balanced workload and efficiency.
• Improved wholesale and retail delivery routes.
• Conducted weekly one-on-one meetings with drivers via phone or Teams.
• Educated drivers on product knowledge.

Account Manager at Remedy River Farms (2018-02 – 2018-10)

• Established and managed all sales accounts.
• Contributed to brand establishment and direction, creating digital media and menus.
• Cultivated relationships with dispensaries, extractors, and other farms.
• Maintained and operated an OLCC-compliant personal vehicle.

Distribution Coordinator at Shadowbox Farms (2016-11 – 2018-02)

• Acquired proficiency in wet trimming, machine trimming, and fine trimming techniques.
• Produced high-quality, mold-free final trimmed products.
• Assisted in the construction and maintenance of greenhouses.
• Completed timely and efficient statewide delivery routes while maintaining an impeccable driving record.

Budtender at Rogue Valley Cannabis (2016-05 – 2016-11)

• Leveraged in-depth cannabis knowledge to assess patient ailments and recommend suitable products.
• Managed patient check-ins via an internal log system and maintained front desk and waiting room cleanliness.
• Gained familiarity with current recreational and medical sales limit regulations.
• Handled the weighing, labeling, and packaging of cannabis for sale.