Community Manager, Groups
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Led engagement strategy for a healthcare professional community of 100K+ members, developing campaigns, partnerships, promotions, and recognition programs that drove increased participation and engagement. Created and directed a Community Advisory Board that increased member engagement and loyalty, with CAB participants generating up to 10x more value, 10x more platform activity, and 77% higher retention than the broader APP member base. Analyzed engagement KPIs (scroll depth, unique members, session length) to investigate performance dips and proactively implement data-driven content pivots.
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B.A. in Psychology, with distinction – University of Wisconsin-Madison
