Evan Upatham

Secured a title sponsorship with Bo's Bagels through outreach, coordinating deliverables such as branding placement, on-site visibility, and event integration to enhance sponsor exposure and event experience. Helped execute a charity basketball tournament with 70+ participants, raising nearly $1,000, while supporting event logistics including scheduling, team coordination, and maintaining smooth operations throughout the event. Managed event operations by organizing sponsor signage, assisting with game flow, refereeing, and directing participants, ensuring an organized, efficient, and positive experience in a fast-paced, live event environment.

Sponsorships + Event Operations Committee - Mu Sigma Lambda (Sport Management Fraternity) - Ann Arbor, MI

(2026-01)

• Secured a title sponsorship with Bo's Bagels through outreach, coordinating deliverables such as branding placement, on-site visibility, and event integration to enhance sponsor exposure and event experience.
• Helped execute a charity basketball tournament with 70+ participants, raising nearly $1,000, while supporting event logistics including scheduling, team coordination, and maintaining smooth operations throughout the event.
• Managed event operations by organizing sponsor signage, assisting with game flow, refereeing, and directing participants, ensuring an organized, efficient, and positive experience in a fast-paced, live event environment.

Business Analyst - Ascend Consulting Group - Ann Arbor, MI

(2026-01)

• Consulted for #WithYouToo app to improve UI/UX and user retention, conducting user interviews and analyzing feedback to identify pain points in onboarding, navigation, and accessibility, improving the overall user experience.
• Developed a gamification-based engagement strategy, proposing features such as care coins, a daily calendar, skill trees, badges, and interactive prompts to increase user stickiness and encourage daily platform usage.
• Collaborated in a team environment to analyze problems, communicate findings clearly, and implement practical solutions, strengthening adaptability and effectiveness in feedback-driven settings.

Digital Marketing Intern - CleanKonnect - Remote

(2025-09 - 2026-04)

• Create, produce, and optimize digital NIL learning modules on Kajabi, integrating interactive content and research to clearly communicate updated NIL news and information to over 1,000 course users.
• Write, design, and distribute weekly newsletters to 1,700+ subscribers, delivering timely updates across MailChimp, Instagram, X, and LinkedIn while maintaining consistent communication schedules.
• Design and execute A/B tests on messaging and content structure, using engagement analytics to improve clarity, effectiveness, and overall audience engagement on the weekly newsletter.

Sales Associate, Men's Sportswear - Nordstrom - San Diego, CA

(2024-10 - 2024-12)

• Delivered exceptional customer service by offering personalized shopping experiences, including styling advice and holiday gift suggestions, resulting in increased sales conversions and repeat customer visits.
• Exceeded bi-weekly sales targets consistently by over 30% during non-holiday periods and over 50% during holiday seasons, achieving over $50K in sales during Black Friday and $60K over Christmas.
• Supported high-volume retail operations by maintaining the denim section, managing inventory flow from backstock to floor, processing returns, opening and closing cash registers, and gift-wrapping.

Bachelor of Arts - Sport Management, Minor in Business - University of Michigan, School of Kinesiology (2028-05)