
Bobby Reade
Operations & Engagement Leader | Event Management | Partnerships | Stakeholder Relations | Sponsorship Activation
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About
Versatile operations and engagement professional with 25+ years of experience driving executive administration, project coordination, fundraising, sponsorships, stakeholder engagement, and event management across higher education, nonprofit, media, sports, and corporate environments. Recognized for optimizing operational workflows, managing complex initiatives, overseeing budgets, and cultivating strategic relationships with executives, donors, sponsors, clients, faculty, and community partners to achieve organizational objectives. Brings a proven record of coordinating cross-functional priorities, enhancing organizational effectiveness, and delivering high-impact programs through exceptional planning, communication, and operational execution.
Experience
Administrative Coordinator/Assistant to the Dean at Chapman University, College of Performing Arts (2022-06 – 2026-06)
- Coordinated high-priority dean's office initiatives by managing cross-functional projects, stakeholder communications, timelines, and strategic priorities to ensure seamless execution of academic and institutional objectives.
- Directed end-to-end logistics for domestic and international travel, executive scheduling, academic programs, and community events, ensuring efficient operations, vendor coordination, and exceptional participant experiences.
- Administered departmental budgets, monitored expenditures, prepared financial reports, and maintained fiscal accuracy to support data-driven planning and resource allocation.
- Strengthened operational effectiveness by implementing standardized administrative procedures and managing confidential records, contracts, and institutional documentation to ensure compliance with university policies and regulatory requirements.
- Produced executive reports and post-event evaluations analyzing attendance, engagement, outcomes, and improvement opportunities, equipping leadership with insights to enhance future initiatives.
Development Coordinator at Chapman University, College of Performing Arts (2015-09 – 2022-06)
- Coordinated fundraising campaigns, donor cultivation initiatives, and engagement events that strengthened donor relationships and advanced institutional development objectives.
- Directed volunteer recruitment, event logistics, venue operations, guest registration, and cross-functional collaboration with faculty, alumni, donors, and community partners to deliver high-quality fundraising and outreach events.
- Administered sponsorship fulfillment from agreement execution through benefit delivery, fostering partner relationships and ensuring alignment with engagement objectives.
- Produced donor impact reports, executive presentations, and strategic communications that illustrated funding achievements and program outcomes, reinforcing donor engagement and support.
- Directed volunteer recruitment, event logistics, venue operations, and guest registration while collaborating with faculty, alumni, donors, and community partners to execute fundraising and outreach events.
Event & Sponsorship Coordinator at Pacific Sports (2015-07 – 2015-09)
- Coordinated sponsorship activations and event operations, managing vendor partnerships, logistics, and on-site execution, leading to successful program delivery.
- Cultivated relationships with sponsors, community partners, and event stakeholders, supporting sponsorship retention and expanding engagement opportunities.
- Managed event timelines, registration processes, venue coordination, and operational schedules to maintain seamless execution across multiple activities.
- Prepared sponsorship reports, event summaries, and post-event evaluations that assessed engagement and identified opportunities for future improvements.
- Supported marketing and promotional initiatives through cross-functional collaboration, enhancing brand visibility and ensuring sponsor fulfillment.
Event Crew, Los Angeles Triathlon (Contract) at Pacific Sports (2011-09 – 2015-07)
- Supported large-scale triathlon events by coordinating event setup, course operations, participant services, and breakdown activities to ensure efficient event execution.
- Assisted with registration, credential distribution, and athlete check-in processes, delivering organized operations and a positive participant experience.
- Coordinated equipment, signage, supplies, and venue logistics while maintaining event readiness and adherence to operational timelines.
- Collaborated with event managers, volunteers, vendors, and public safety personnel to resolve operational needs and maintain seamless event flow.
- Monitored event areas to uphold safety standards, address participant inquiries, and support successful delivery of high-attendance endurance sporting events.
Manager, Activation & Account Management at iHeart Media (2015-03 – 2015-05)
- Coordinated cross-functional teams, campaign timelines, promotional assets, and deliverables for integrated client activation campaigns, ensuring successful execution aligned with client objectives.
- Maintained strong stakeholder relationships and resolved service needs, overseeing client accounts to fulfill contractual commitments and achieve marketing objectives.
- Directed event activations, sponsorship initiatives, and promotional programs, aligning operational execution with brand standards and campaign goals.
- Collaborated with sales, marketing, production, and external partners to streamline workflows, enhance client satisfaction, and deliver high-quality promotional experiences.
- Streamlined workflows with sales, marketing, production, and external partners, enhancing client satisfaction and delivering high-quality promotional experiences.
Coordinator, Corporate Foundation & Relations at American Film Institute (2011-12 – 2015-01)
- Coordinated corporate partnership initiatives through effective sponsor communications, benefit fulfillment, and relationship-building activities, enhancing organizational fundraising and engagement goals.
- Administered sponsorship agreements, tracked deliverables, and maintained partnership records to ensure compliance and deliver exceptional client service.
- Planned and executed corporate events, screenings, donor functions, and special programs by overseeing logistics, coordinating vendors, and managing stakeholder communications.
- Administered sponsorship agreements, tracked deliverables, and maintained accurate partnership records to ensure contractual compliance and exceptional client service.
- Collaborated with internal departments, corporate sponsors, community organizations, and external vendors to deliver successful partnership initiatives and high-profile events.
Advancement Coordinator/Assistant to the Chief Advancement Officer at American Film Institute (2011-06 – 2011-12)
- Provided executive-level administrative and operational support to the Chief Advancement Officer by managing complex calendars, correspondence, meeting logistics, and strategic priorities.
- Coordinated fundraising initiatives, donor stewardship activities, and executive communications, ensuring timely execution of advancement programs and leadership objectives.
- Maintained donor records, processed contributions, prepared briefing materials, and generated reports that supported accurate fundraising operations and informed decision-making.
- Organized board meetings, donor events, and executive engagements by overseeing scheduling, travel arrangements, logistics, and cross-functional coordination.
- Managed confidential documents, contracts, and institutional records while ensuring accuracy, compliance, and adherence to organizational policies and advancement best practices.
Director, Ad Sales Sponsorships-FOX Sports Radio at Premiere Radio Networks (2007-08 – 2010-12)
- Directed advertising sponsorship initiatives by managing high-value client accounts, negotiating sponsorship opportunities, and executing integrated campaigns aligned with business and revenue objectives.
- Cultivated strategic relationships with advertisers, agencies, and cross-functional stakeholders, increasing client retention and expanding sponsorship opportunities.
- Led end-to-end campaign execution, coordinating contracts, promotional assets, production schedules, and deliverables to ensure on-time, high-quality program launches.
- Monitored sponsorship performance and analyzed campaign results, delivering executive reports with actionable insights that informed optimization and shaped future sales strategies.
- Collaborated with sales, marketing, programming, and production teams to streamline workflows and deliver exceptional client experiences.
Promotions & Event Manager at Premiere Radio Networks (2000-06 – 2007-08)
- Directed end-to-end planning and execution of large-scale promotional campaigns, live events, and brand activations, ensuring seamless delivery, audience engagement, and alignment with business objectives.
- Established and nurtured strategic partnerships with sponsors, advertisers, venues, media partners, and community organizations, enhancing promotional reach and event impact.
- Managed event budgets, negotiated with vendors, coordinated production schedules and logistics, ensuring optimal resource allocation and effective cost control.
- Facilitated cross-functional collaboration among marketing, sales, programming, production, and external stakeholders, delivering integrated campaigns on schedule and within defined scope.
- Evaluated campaign and event performance through post-event reporting, attendance analysis, and engagement metrics, providing recommendations that strengthened future promotional strategies and operational effectiveness.
Education
Bachelor of Science in Mass Communications – Emerson College