Felicia Warren
Store Manager
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About
17+ years of retail management experience. Strong leadership, client engagement, and team development skills. Proven ability to drive sales, profitability, and operational excellence. Expertise in training, coaching, and mentoring staff for career growth. Skilled in visual merchandising, loss prevention, and relationship building.
Experience
Store Manager at Planet Blue (2019-05 – 2020-12)
- Led a team of 8, driving sales and client outreach initiatives
- Built strategic partnerships to increase revenue
Store Manager at Coach (2017-03 – 2019-01)
- Managed a $2.1M store, ensuring exceptional guest service
- Developed staff for future leadership roles
- Partnered with marketing & tourism teams to expand customer base
Store Manager at 7 For All Mankind (2013-04 – 2016-12)
- Recruited and trained entire staff for new boutique opening
- Generated $218K in client sales through local partnerships
- Focused on loss prevention and team development
Store Manager at BCBG Max Azria (2011-11 – 2013-04)
- Led a team of 12, driving store sales to $1.7M—first time in 4 years
- Reduced shrink percentage from 4.5% to 2.1%
Sales Associate at Littman Jewelers (2009-10 – 2011-06)
- Delivered outstanding customer service and met sales goals
Store Manager at Tommy Bahama (2007-12 – 2009-08)
- Managed a $5M store, leading a team of 24
- Oversaw P&L, budgeting, and in-store events to boost sales
Store Manager/District Visual Captain at Guess Inc. (2002-10 – 2007-10)
- Managed a $1.5M store and district-wide visual merchandising
- Ensured brand consistency and high-impact store displays
Education
Diploma in Graphic Arts & Communications – Finger Lakes Community College (1994)
Business Certificate – Finger Lakes Community College (1994)

