Georgia Cobden

Luxury travel and hospitality PR leader with 10+ years experience working on Belmond (LVMH), Chenot Wellness Resort & Spa, Four Seasons Hotel Park Lane, Virgin Voyages, Expedia Group, Qatar Tourism, NOBU, and Hakkasan. PR Week 30 Under 30 honoree with dual-market experience across the UK and US, spanning global brand campaigns, hotel and destination media relations, earned influencer programs, and new business.

Currently Global

Head of Campaigns at Milk & Honey, a B Corp-certified agency with offices in New York, San Francisco, London, Munich, and Singapore.

Global Head of Campaigns at Milk & Honey Inc (2025-09 – Present)

• Senior lead across the full US account portfolio, running accounts autonomously and serving as principal client counsel on strategy, programming, and results
• Translate client business objectives into scopes of work, develop earned-first integrated communications programs, then lead the teams that deliver them
• Lead cross-functional account teams of 3 to 10 spanning UK and North American staff, including a seven-person global team, with responsibility for staffing, budgets, and delivery quality across time zones
• Drive new business from brief to win: strategy, creative platform, deck development, and final presentation for global pitches, alongside organic growth of existing accounts
• Build and run trade show and event media programs end to end, including spokesperson selection and preparation, onsite media relations, and post-event reporting
• Pitch and place stories with US and UK consumer, trade, and business media daily, building out a transatlantic network across lifestyle and travel titles

Senior Account Director at Milk & Honey (2022-09 – 2025-09)

• Led global corporate communications for Belmond (LVMH), spanning trains, river cruises, and legendary hotels across international markets, with storytelling built for the luxury consumer
• Directed the media program for Chenot Wellness Resort & Spa, positioning a medical wellness pioneer for high-networth audiences across UK and European titles
• Wider portfolio spanned luxury lifestyle and purpose-led brands including Alcantara, SuperYacht Life Foundation, Inner Circle, David's Bridal, B Corp (B Lab UK), and the International Red Cross (IFRC), where I led a seven-person global account team
• Named PR Week 30 Under 30 (2023); PR Week Awards judge (2024); Employee Ownership Council member
• Line managed up to three direct reports from Executive to Manager level, with responsibility for coaching, feedback, development plans, and promotion recommendations
• Delivered DE&I training for the Taylor Bennett Foundation, mentoring people from minority ethnic backgrounds entering the communications industry

Senior Account Manager at One Green Bean (Havas) (2019-07 – 2022-09)

• Delivered earned-first integrated campaigns for Virgin Voyages, Expedia Group (Hotels.com, Vrbo, BEX), and Qatar Tourism, alongside consumer lifestyle brands including The Body Shop, Costa Coffee, Nestlé, Vodafone, and Frida
• Managed earned influencer and creator campaigns end to end, from talent selection and contracting through content and measurement, using Klear, Tagger, Influencer Intelligence, Meltwater, and GWI
• Ran end-to-end project management on multi-stakeholder campaigns: PR toolkits, strategic content partnerships, and creative activations delivered on time and on budget

Freelance Account Manager at Red Consultancy (2019-05 – 2019-07)

• Consumer campaign delivery for McDonald's and Britvic (Purdey's, Robinsons Fruit Shoot)

Account Manager at Roche Communications (2017-03 – 2019-01)

Specialist hospitality PR agency

• Ran day-to-day press offices and media relations for luxury hospitality clients including Four Seasons Hotel Park Lane, Hilton Hotels, Drake & Morgan, and Down Hall Hotel & Spa
• Built early media relationships across UK travel, food and drink, and lifestyle desks through openings, launches, seasonal programming, and review visits

Account Executive at We Are Memo (2015-07 – 2017-03)

360° hospitality marketing agency

• Media relations for NOBU, Hakkasan, PPHE Hotel Group, Japan Centre, and Jarritos spanning new menu launches, chef profiling, hotel refurbs and openings, launch parties and exclusive, curated press visits

BA in Art History – University of Nottingham