Geraldina Marzolla

Senior Executive and Board Director with a proven track record in driving business value and achieving ambitious revenue targets through an integrated vision of business strategy and innovation. Recognized for strong leadership in managing large-scale organizations and influencing C-level stakeholders within complex matrix environments. Expert in Board governance, with specific experience in M&A processes, takeovers (OPA), and organizational integrations.

A strategic thinker skilled in translating Big Data into actionable insights, building brand equity, and accelerating revenues growth while leveraging to enhance brand reputation.

Head of Marketing, Communication & Digital Marketing - Milano Cortina 2026 – Olympic & Paralympic Games

(2021-01)

• Provide strategic guidance and leadership for marketing operations, managing high-level relations with institutional and commercial stakeholders.
• Defined the marketing and communication strategy to accelerate organizational growth and global brand positioning.
• Developed a Marketing Data Lake to centralize B2B/B2C data, transforming information into strategic insights to personalize the customer journey.

Board Director - Softec S.p.A. (Listed Company)

(2019-01 - 2021-12)

• Oversaw strategic development and digital transformation projects across multiple business units.
• Designed long-term business plans based on proprietary data platforms to drive scalability and organizational value.

Board Director & Chairwoman, Remuneration Committee - Fullsix Group (Listed Company)

(2015-01 - 2018-12)

• Provided strategic oversight during complex M&A processes, including takeovers (OPA) and subsequent organizational integrations.
• Aligned remuneration policies and governance principles with company performance objectives, managing relations with the Board and major shareholders.
• Built and led a high-performing marketing and digital organization, fostering a culture of accountability and performance excellence.
• Drove initiatives in Big Data utilization to develop personalized, insight-based customer experiences.

Brand Marketing Director - Vodafone Italy

(2007-01 - 2014-12)

• Led a large cross-functional team within a complex matrix organization, aligning global and local brand strategies to achieve business targets.
• Managed marketing and communication budgets exceeding €100M with full P&L accountability, optimizing ROI across all sales channels.
• Built and optimized digital sales journeys and eCommerce ecosystems (B2B/B2C), integrating online and offline customer experiences.
• Directed CSR and sustainability projects and managed global sponsorships (UEFA, F1 Ferrari/McLaren), monitoring the impact on brand equity.
• Developed a Marketing Data Lake to centralize B2B/B2C data, transforming information into strategic insights to personalize the customer journey.

Head of Media and Strategic Planning - Vodafone Italy

(1997-01 - 2007-12)

• Led and coached a team of media planners and analysts, fostering innovation and performance excellence.

Executive Program - Customer Experience Management - IMD Lausanne

Executive Programs - Business Strategy, Organizational Effectiveness, People Management, Finance for Non-Financial Managers, Loyalty & CRM - SDA Bocconi

Degree - Business Administration (Marketing) - University of Genoa