Tommy Boman

Results-driven marketing executive with over 15 years directing high-performance digital campaigns and commercial growth strategies across consumer, travel-tech, SaaS/platform, and luxury verticals. Proven track record managing multi-million-euro paid media budgets across Google, Meta, and YouTube; building and scaling international marketing teams; and delivering measurable revenue impact — over €400 million in qualified leads generated across 17 countries. Career spans every side of the digital growth equation and much of it inside software businesses: platform side at Meta and on Google's self-serve Ads platform, marketplace-tech side at Expedia, proprietary proptech platform at MiMove, and client side as co-founder of a performance marketing consultancy.

Deep expertise in full-funnel acquisition, channel optimisation, data analytics, and brand positioning; comfortable at C-suite level with full P&L accountability. Guest lecturer at Les Roches Marbella (World's #2 hospitality school, QS 2026). Open to senior Marketing Director and CMO roles globally.

Co-Founder & Managing Director - ErAn Consulting - Marbella, Spain / Düsseldorf, Germany

(2019-08)

Boutique digital performance marketing consultancy serving consumer, travel-tech, luxury, and premium brand clients across Europe and international markets.

• Directed full-funnel digital growth strategies across paid social, search, SEO, and CRM — generating over €400M in qualified leads across 17 countries.
• Increased client conversion volume by 40–120% and reduced cost-per-acquisition by 20–35% across multiple engagements within the first quarter.
• Advised on positioning, pricing, and channel mix for revenue and margin targets; built partner networks across Europe, Scandinavia, the Middle East, and Latin America.

Guest Lecturer — Digital Marketing Strategy - Les Roches Global Hospitality School - Marbella, Spain

(2024-03)

World's #2, QS 2026

• Deliver specialist masterclasses on performance marketing, brand strategy, and digital growth for postgraduate cohorts of international marketing and management students.

Director of Marketing & Sales - MiMove Real Estate Portal - Marbella, Spain

(2019-12 - 2022-01)

• Led all marketing for MiMove's proprietary property-tech platform across Spain and Portugal — driving consumer demand and platform adoption among industry partners; built and managed a 7-person team across SEO, paid digital, print, and social media.
• Drove significant brand visibility growth across Iberian markets through integrated multi-channel campaigns; conducted market research to identify buyer personas and demand signals for new product launches.

1st-Line Operations Manager — Google Ads & Support - Google - Lisbon, Portugal

(2017-08 - 2019-12)

via Teleperformance

• Co-managed a 120-person multilingual sales and support operation for Google's self-serve Ads platform — onboarding, activating and growing international advertisers; led teams across Dutch, Swedish, Danish, Arabic, Belgian, and Israeli markets.
• Built the operational model for worldwide customer support — processes adopted across Google Europe; reported KPIs directly to senior Google Europe stakeholders.

Operations Manager — Support & Quality - Besedo (Blocket.se / Finn.no) - Malta

(2015-05 - 2017-08)

• Led two Scandinavian projects delivering trust & safety operations for leading Nordic online marketplaces (Blocket.se, Finn.no), managing a team of 70+ with 8 direct reports; oversaw training, performance and quality programmes to consistent KPI delivery.

Supervisor — VIP Advertising Team - Meta (Facebook) - Barcelona, Spain

(2013-01 - 2015-05)

via Selbytell

• Managed nine-figure digital advertising campaigns for major global consumer brands across Europe — direct selling, upselling, and retention of VIP advertisers.
• Supervised senior sales executives; delivered campaign copywriting, data analysis, creative optimisation, and brand compliance.

Operations Manager - Expedia Customer Service - Prague, Czech Republic

(2008-05 - 2012-12)

• Led a 40+ person team managing digital bookings and customer experience for Scandinavian markets on one of the world's largest travel-tech platforms — working daily inside the platform's booking, CRM and data tooling.
• Used CRM, SQL, and HTML to improve NPS and reduce complaint rates; managed the full HR cycle including recruiting and training.

Chief Operating Officer - Baltic Spot AB - Stockholm, Sweden

(2006-06 - 2008-05)

• Led three teams of 20 professionals, building marketing, sales, and e-commerce capabilities from the ground up.

Junior General Manager / Front Office Manager - Scandic Hotels - Stockholm & Gävle, Sweden

(1996-12 - 2001-07)

• Hands-on management of operations, guest experience, team performance, and revenue strategy at major Scandinavian hotel properties.

Bachelor of Business Administration (BBA) - Marketing & Business Organisation - Mälardalens University (2003 - 2006)

Platoon Commander (Lieutenant) - UN Mission Bosnia (UNPROFOR) - Swedish Armed Forces (1994 - 1996)