Gift Mabika

Africa's Largest Subscription Media and Entertainment Company

Customer Value Analyst - Multichoice Group - Harare, Zimbabwe

(2024-01 - 2025-07)

Africa's Largest Subscription Media and Entertainment Company

• Designed 4 targeted outbound scripts for onboarding, winback, payment reminders, and churn segments, enabled 30% of a 48-agent team to exceed targets, and driving 80% of subscribers to pay within one day
• Initiated an automated real-time questionnaire embedded in outbound systems, utilized to capture churn reasons, enabling proactive research that elevated conversions from 60% to 85% against an 80% success target for 48 agents
• Analyzed a failing 6-month winback campaign using XLOOKUP, INDEX, and Pivot Tables, recommended a segment shift from 365 to 270-day churners, grew agent reconnects from fewer than 15 to 70 (333%) per agent for long-term churners
• Diagnosed critically low movie bundle cross-sell uptake through sentiment analysis, surfaced adoption barriers, and lifted the movie bundle campaign uptake to 75% from 60%

Digital Marketing and Research Associate - Plawn Motors - Harare, Zimbabwe

(2023-08 - 2023-12)

Emerging Distributor and Retailer of Automobile Accessories

• Scaled targeted Facebook campaigns for 4 customer segments, growing the page from 2K to 8K followers in 5 months, and cutting marketing costs 15% from a $10k budget by reallocating spend from underperforming Instagram
• Conducted competitor benchmarking and segmentation analysis across 4 customer groups, developing tailored ad creative and messaging for each segment that increased Facebook overall campaign engagement by 60% across targeted audiences
• Assessed Facebook and Instagram performance through A/B test, recommended budget reallocation after statistical analysis to utilize Facebook ads for improved audience engagement and improved return per ad spend
• Identified an underserved hybrid vehicle market through market research, presented findings and influenced decisions to stock hybrid parts and hire specialist mechanics ahead of a rapidly growing market segment

Marketing and Sales Data Intern - Cottage Bites - Harare, Zimbabwe

(2022-05 - 2023-08)

Start-up Bakery Serving 10,000+ Customers

• Identified unmet demand for frozen ready-to-bake products through in-store surveys, presenting findings that led to the launch of a new product line, generating an additional $8K monthly revenue without cannibalizing existing sales
• Developed monthly sales performance reporting in Google Sheets across pastry, pizza, and cake categories, informing inventory reallocation and marketing optimization decisions across 3 product lines

Master of Science - Marketing Analytics (STEM Certified) - University of Rochester, Simon Business School (2026-05)

Bachelor of Business Studies (Honours) - Marketing Management - University of Zimbabwe (2023-08)