Guillem Riba

Creative and business leader combining brand strategy, design excellence and hands-on industrial expertise. Proven ability to build multidisciplinary teams, grow agencies and lead international luxury accounts across beauty, wines & spirits, jewelry and fashion. Brings ideas from positioning and concept through feasibility, sourcing, design-to-cost and production.

GENERAL & CREATIVE DIRECTOR - BEMAD creative agency - Paris - Reims

(2020-03)

• Co-founded and lead a creative agency dedicated to luxury brands, owning strategy, positioning and business development.
• Built and manage a nine-person multidisciplinary team across creative direction, 3D, packaging, branding and project delivery.
• Lead global accounts and creative programs spanning branding, packaging, merchandising, retail experiences and innovation.
• Guide clients from strategic and creative direction through technical feasibility, sourcing, costing and industrial deployment.
• Expanded the agency with a second location in Reims and earned recognition from Pentawards, The Dieline, Luxe Pack in Green and Formes de Luxe.

DESIGN PACKAGING DIRECTOR - COSFIBEL GROUP - Paris

(2018-01 - 2020-02)

• Led and developed the group's design and innovation team and defined its packaging innovation strategy.
• Directed strategic luxury, beauty and wines & spirits programs, helping win and retain major international accounts.
• Converted creative innovation into technically viable, repeatable production opportunities.

PACKAGING DESIGN MANAGER - COSFIBEL INC - Miami

(2016-01 - 2018-01)

• Helped scale the US office from €2M to €7M in revenue within two years, using design as a commercial growth driver.
• Led creative work across North America and Latin America and helped secure strategic international accounts.
• Introduced an integrated approach combining strategy, feasibility, design-to-cost and industrial execution.

DESIGNER PRODUIT LUXE - COSFIBEL PREMIUM - Paris

(2008-06 - 2015-12)

• Created innovative concepts for leading luxury brands and supported technical development through industrialization.
• Managed feasibility, quality and cost across paperboard, injection-molded plastic, wood, textile and PU.

Master's degree - Product Design - CREAPOLE ESDI (2008)

Bachelor's degree - Product Design - CREAPOLE ESDI (2006)