Harsheka Viinet

Dynamic hospitality sales leader with extensive experience driving revenue across diverse markets. Demonstrated success managing high-value portfolios, optimizing pricing strategies, and fostering strategic partnerships, consistently exceeding revenue targets and enhancing market share.

Director of Sales | Revenue Growth • Corporate Sales • Group Business Development - DoubleTree By Hilton El Segundo LAX

(2023-03 - 2024-06)

• Directed strategic sales initiatives across corporate, airline, sports, and association markets, enhancing revenue growth and market presence.
• Led customer acquisition and account growth initiatives, increasing new business while improving client retention and expanding market share.
• Directed the hotel's commercial strategy, driving revenue strategy, forecasting, market penetration, and business development initiatives to meet the target of $10M in annual revenue.
• Managed high-value portfolio, ensuring accountability for revenue performance and profitability aligned with overall P&L objectives.
• Led cross-functional collaboration with Revenue Management, Operations, and Catering, driving efforts to maximize hotel profitability.
• Partnered with the General Manager and Revenue Management team to optimize hotel operations, pricing strategy, segmentation, and demand forecasting, increasing RevPAR.
• Mentored and coached sales team members to improve prospecting and conversion.

Property and Investor Relations Manager - Vinfinity Realty Group

(2019-09 - 2023-02)

• Facilitated investor meetings to secure over $10 million for long-term rental property acquisitions.
• Negotiated with contractors and managed construction sites, ensuring on-time project completion.
• Acquired multiple residential rehab properties for profitable flip projects.

Sales Manager - Hilton Long Beach

(2017-01 - 2017-07)

• Managed SMERF sales for 399-room hotel with 30,000 sq. ft. of meeting space, developing new business in government, association, tour, and social markets to enhance revenue streams.
• Negotiated contracts and maintained client relationships from prospecting to event execution, ensuring successful event delivery and client satisfaction.
• Analyzed lost business trends to identify opportunities for improving sales conversion rates.

Corporate Sales Manager - IHG Hotels & Resorts - London, UK

(2010-04 - 2011-12)

• Promoted and transferred to Sales Manager's role at the Holiday Inns London Kensington Forum, one of Europe's flagship Holiday Inn, full-service hotel with 906 rooms and in extremely competitive west London.
• Successfully surpassed my sales targets by 6.2% Achieved the revenue target of £718K v £676K for the hotel in the year 2011.
• Managed portfolio of corporate, conference, tradeshow, and leisure accounts, achieving SSP revenue target through focused account strategies.
• Collaborated with 4 sales managers to oversee $8 million in total revenue, driving strategic sales initiatives.
• Identified and contracted locally negotiated business of 1700 room nights for 2011, exceeded the targeted room nights for London Olympics 2012 of which the Holiday Inn was the official hotel provider.
• Developed and presented project to UK&I IHG Leadership Team to maximize revenue opportunities from IHG's sponsorship of 2012 Olympics, addressing revenue, sales, marketing, and PR.
• Selected for the ‘2011 Commercial Plan Team' for London Region.

Sales Manager – Special 3 months project - IHG Hotels & Resorts - South Reading, UK

(2010-01 - 2010-03)

• Secured 500 room nights for underperforming 202-room property, collaborating closely with General Manager.
• Contracted two large local accounts totaling 1200 room nights from 2370 room nights potential business.
• Increased rating of ‘STAR' report by 6% and Hotelligence by 9%.
• Acquired series training course business worth £16K for the hotel.

Regional Sales Coordinator (Comprised of 4 hotels) IHG Sales Graduate Program - IHG Hotels & Resorts - London Heathrow, UK

(2008-10 - 2009-12)

• Selected for highly competitive 24 months sales training program out of 112 candidates.
• Identified new business leads for cluster director of sales and sales managers, contributing to pipeline growth.
• Led team of 6 on research project for various segments, reporting findings to AGM and ASD to inform strategy.
• Assisted in rail project with area general managers, director of sales, and executive team to enhance operational coordination.
• Earned 'Star of the Month' award for exceptional sales performance in November 2009.

Sales Executive - Groups & Conference - IHG Hotels & Resorts - London Heathrow Ariel, UK

(2003-07 - 2008-09)

• Managed front desk operations at full-service hotel, leading to two promotions for excellence in service at hotel with 184 rooms and meeting space.
• Earned ‘Personality Award' in 2006 for exceptional guest satisfaction and collaboration as a team player.

Master of Business Administration - Global Business - University of Redlands, California, USA

Bachelors - Hotel Management & Catering Technology - LAD College, Nagpur University, India

Sales Graduate Program - UK&I - IHG Hotels & Resorts