Heidi Spillane

I'm an accomplished marketing pro passionate about driving business profitability. E-commerce and digital marketing leader with 15+ years of experience leading complex strategies and teams across the CPG, Retail, Tourism, and Health industries.

Expert in B2B and B2C content ideation and implementation. Proven ability to navigate high-pressure situations while providing exceptional customer satisfaction and producing critical projects with competing deadlines.

With a wealth of experience in brand marketing and product innovation across various channels, I've successfully revitalized iconic brands and launched innovative ones nationwide. I'm growth-focused, and dedicated to propelling organizations to new heights through innovative strategies.

My track record includes translating brand strengths, trends, and consumer insights into tangible growth opportunities.

Revenue Growth: Adept at developing data-driven brand narratives and business relationships through effective SEO, SEM, email, and digital marketing strategies to convert website traffic into sales and grow revenue.

Strategy & Execution: Leverages hands-on transformational leadership abilities, industry knowledge, technical expertise, and persuasive selling skills to enhance business growth and facilitate profitable business outcomes.

CORE COMPETENCIES

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➤ Strategic Product Marketing

➤ E-commerce/Digital Marketing

➤ Growth Marketing/Trend Analysis

➤ B2C/B2B Brand Marketing

➤ Customer Acquisition/Retention

➤ Customer Relationship Management

➤ Strategic Operations Planning

➤ A/B Testing & Usability Testing

➤ Marketing Campaign Strategy

➤ Project Management/Execution

➤ Website Traffic/Budgeting/KPIs

➤ Revenue Generation/Budgeting

➤ Cross-functional Leadership

➤ Brand & Campaign Management

➤ Brand Revival Strategies

➤ Product Innovation & Execution

➤ Integrated & Digital Marketing Planning

➤ Process Development/Improvement

➤ Brand Advertising

➤ Public Relations

➤ P&L Management