Director of E-Commerce
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Results-driven fashion industry leader with over 20 years of diverse experience across buying, creative direction, team leadership, marketing, and strategic consulting within dynamic start-up environments. Demonstrated success in leading e-commerce UX and creative teams, driving conversion growth through advanced tech integration, and managing paid marketing and social strategies. Recently founded an e-commerce boutique specializing in sustainable luxury womenswear, leveraging expertise in sustainable fashion practices, impactful community-based branding, and strategic product curation to meet ambitious sales objectives.
Results-driven fashion industry leader with over 20 years of diverse experience across buying, creative direction, team leadership, marketing, and strategic consulting within dynamic start-up environments. Demonstrated success in leading e-commerce UX and creative teams, driving conversion growth through advanced tech integration, and managing paid marketing and social strategies. Recently founded an e-commerce boutique specializing in sustainable luxury womenswear, leveraging expertise in sustainable fashion practices, impactful community-based branding, and strategic product curation to meet ambitious sales objectives.
University of Virginia- Commerce degree in Finance and Managemenet
