Diego Rodriguez

E-Commerce Director with 7+ years scaling multi-channel operations (Amazon FBA/FBM/SFP, Walmart, Shopify, eBay, TikTok Shop). Currently executing marketplace operations across a $100M+ GMV luxury eyewear portfolio (100+ brands, 10K+ ASINs) with $2M+ annual ad spend oversight and 10+ team coordination. Built a custom purchasing algorithm eliminating 36 hrs/week of manual operations.

Technical builder combining marketplace strategy with full-stack development (React, Next.js, Python) and AI automation.

Bilingual

English/Spanish.

Sr. E-Commerce & Business Development Manager - Designer Eyes - Sunrise, FL

(2025-01)

• Execute daily marketplace operations across the full $100M+ GMV luxury eyewear portfolio spanning 100+ brands, 10K+ ASINs, 8 consumer categories, across Amazon, Walmart, eBay, TikTok Shop, Whatnot, and Shopify Plus.
• Oversee $2M+ annual advertising budget, managing ROAS, ACoS, ROI, and customer acquisition KPIs across Sponsored Products, Sponsored Brands, and Sponsored Display.
• Built a custom full-stack inventory purchasing algorithm automating replenishment decisions across 100+ brands, eliminating 36 hrs/week (~1,870 hrs/year) of manual buying operations.
• Coordinate 10+ team members across PPC, account management, creative, and development. Implement AI-powered automation using Claude, ChatGPT, and Google AI Studio.
• Support brand negotiations with LVMH, Kering, Essilor-Luxottica, Marchon, Safilo, and DeRigo for DTC and omnichannel agreements.
• Drive international e-commerce expansion across multiple countries in North America, South America, UK, EU, Australia, and the Middle East: localization, logistics, compliance.
• Manage dynamic pricing, category management, and CRO to sustain 18%+ net contribution margins. Reduced stockouts 85%+ via predictive inventory models (Python, SQL).
• Launched Seller Fulfilled Prime (SFP) program generating $2.8M incremental revenue. Spearheaded Walmart and eBay marketplace launches from zero.
• Brands: DIOR · Gucci · Cartier · Prada · Tom Ford · Ray-Ban · Oakley · Costa Del Mar · Swarovski · Versace · Tiffany & Co. · Maui Jim · Nike · Burberry · Michael Kors

Multi-Channel Account Manager - JEG & Sons (Breed) - Miami, FL

(2023-01 - 2024-12)

• Drove 20% YoY revenue growth across Amazon, Walmart, and Back Market, managing daily operations through NAV ERP and Salsify PIM with a 10+ person team.
• Launched and managed Mercado Libre across Latin America (Mexico, Brazil, Argentina, Colombia, Chile, Peru, Uruguay, Ecuador), coordinating weekly calls with account managers in Mexico to align cross-border logistics, inventory, and fulfillment.

E-Commerce Account Manager - UHS Hardware - Hollywood, FL

(2021-06 - 2022-09)

• Developed and launched a private label brand with 100+ SKUs and variants on Amazon: product research, listing creation, A+ Content, Brand Store buildout, Amazon Vine enrollment, and go-to-market advertising strategy.
• Key role in NetSuite ERP implementation, managing data integration and error handling through Celigo Integrator.io. Maintained perfect Account Health rating. Directed 2-3 graphic designers for listing optimization and brand storefront design.

E-Commerce Manager - Harps Club - Weston, FL

(2019-07 - 2021-06)

• Scaled Amazon catalog from 2K to 60K+ SKUs in 12 months integrating vendor supplier APIs for automated dropshipping (Columbia, Nike, Adidas, Hanes).
• Co-developed Python-based purchasing tool for demand forecasting, seasonality prediction, restocking triggers, and automated repricing.

Artificial Intelligence Program - Artificial Intelligence - Universidad Central de Venezuela (2026)

Full Stack Development Program - Full Stack Development - Miami Dade College (2021)