Jacob Armz
MARKETING & BRAND GROWTH PROFESSIONAL
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About
Marketing-focused business leader with 10+ years of progressive retail experience and a Bachelor's Degree in Business Marketing. Proven record of driving revenue growth through merchandising strategy, product placement, customer insights, brand-standard execution, conversion improvement, and team leadership. Generated $450K+ in sales growth in the first half of 2026, with $550K projected growth by year-end, while elevating store performance to #99 company-wide among 1,200+ locations.
Experience
General Manager - Old Navy - Plano, TX
(2024-03)
- Drove $450K+ in sales growth during the first half of 2026 and project $550K in total growth by year-end, positioning the store to exceed $5M in annual sales.
- Transformed an underperforming location into a Top 3 store in the Dallas East Market within one year through merchandising strategy, product placement, inventory optimization, staffing, and brand-standard execution.
- Achieved a #99 company-wide Scorecard ranking among 1,200+ Old Navy locations by improving sales performance, conversion, customer experience, and operational execution.
- Lead 25 employees and hired/developed 5 team members into leadership positions, strengthening execution and long-term talent capability.
- Selected as 1 of 30 General Managers from 1,200 qualified GMs nationwide for a 2025 STYLECON nomination.
Assistant General Manager - Old Navy - Fort Worth, TX and Euless, TX
(2022-07 - 2024-03)
- Helped lead Hulen to a Top 5 DFW ranking in overall sales, with projected annual sales exceeding $7M.
- Supported the opening of 2 Old Navy stores in Oklahoma, leading merchandising execution, product presentation, and brand-standard readiness.
- Earned District Denim Jean-ius recognition for best denim sales conversion and achieved top district results across comp sales, conversion, sales/traffic, gross margin, and credit-card conversion.
Assistant Manager - Old Navy - Euless, TX
(2019-05 - 2022-07)
Stock Supervisor / Visual Specialist / Keyholder - Old Navy - Grand Prairie, TX
(2015-06 - 2019-03)
Education
Bachelor's Degree - Business Marketing - University of Texas at Arlington (2017-06 - 2019-05)

