New Business Project Manager (Intern) at VML (2026-09 – 2027-03)
- Digital Communications & Content: Led communications across the company's social media channels, drafted content distributed through internal tools and employee-advocacy programs, contributed to communication assets, and produced monthly newsletters reaching internal and external audiences.
- Event Marketing: Supported the planning and execution of a range of client events, coordinating branded merchandise and materials for major activations.
- Client Relations, Strategic Reporting & New Business: drove client and prospect retention initiatives, contributed to the preparation and rollout of key strategic reports, and coordinated cross-functional legal, finance, and operations teams to support responses to competitive RFPs (calls for tender).
Co-Manager, Global Brand & Marketing (Apprenticeship) at B&B Hotels Group (2025-09 – 2026-08)
- Brand Strategy: Deployed international brand awareness campaigns across 4 European markets (France, Germany, Spain, Italy), contributing to an approximate +7-point increase in brand recognition (Harris Barometer).
- Creative Direction: Defined brand positioning and directed creative agencies on the development and rollout of the 2027 global communication platform.
- 3-Year Growth Strategy: Led competitive intelligence and media mix recommendations to structure long-term strategic goals for a budget representing 4% of total corporate turnover.
- PR & Reputation Management: Curated monthly press reviews tracking media coverage and global brand reputation; coordinated agency briefs for international workshops shaping the brand's new hotel design concept.
360° Project & Product Development Manager (Apprenticeship) at Kernel (2024-09 – 2025-09)
- Go-to-Market Strategy: Built and executed the brand's end-to-end launch strategy — content, digital footprint, influencer marketing, and SEO — from market positioning through target audience analysis.
- Paid Social: Co-managed Meta Ads campaigns with the media agency, leading audience segmentation and creative A/B testing; cut CPA in half and drove +7K followers at launch.
- UGC & Influencer Marketing: Built an influencer program from the ground up, activating ~20 micro-creators and generating 300K–600K impressions and €5K–€10K in paid social amplification.
- Brand Content & Product: Managed social media channels, directed photo shoots, and designed creative brand assets; contributed to product development including packaging design and vendor coordination.
Growth Marketing & Product Development (Intern) at Kernel (2024-03 – 2024-09)
- Pre-Launch Acquisition & Channel Strategy: Conducted market research and audience segmentation to define buyer personas, core messaging, and high-ROI acquisition channels ahead of launch.
- Product Development: Managed cosmetic product development end-to-end, overseeing packaging design, formula tracking, and supplier coordination.
