James Guinto

Multidisciplinary Creative Director and Graphic Designer with deep expertise in packaging design, brand identity, and high-volume production. Proven leader managing creative, print, and media teams across multiple states and markets. Technically proficient in packaging construction print production and, with end-to-end experience from concept to shelf. Known for delivering on tight timelines and scaling design systems across fast-moving, compliance-driven industries.

Creative Director at Super Dope (2025-02 – Present)

• Promoted to direct all creative operations across design, packaging, marketing, and retail for Super Dope in five states (CA, MI, NY, FL, PA).
• Oversee and manage cross-functional teams, including media production, print, and retail coordination, ensuring brand cohesion across markets.
• Direct the development of retail environments (walls, cubbies, floor displays), large-scale marketing assets (billboards, digital campaigns), and product-level creative.
• Collaborate directly with factory partners in China to fine-tune mass production (hardware + packaging) with runs exceeding 100,000 units, including master case logistics.
• Ensure all packaging complies with state regulations and timelines — maintaining a zero missed deadline track record.
• Guide the creation of branded merchandise and apparel lines, including full tech pack development and production sourcing.

Creative Director at Super Dope (2023-05 – 2025-02)

• Led packaging design efforts including concept creation, FX layer development (spot UV, foil, embossing, etc.), dieline building, and material selection.
• Created fully custom templates for unique product packaging, aligning structural design with brand identity and product requirements.
• Operated high-end industrial print equipment including the Mimaki UCJV300, Epson high-volume label printer, and both flatbed and kiss-cutters.
• Coordinated closely with print and production teams to ensure precision in output and efficiency in turnaround.
• Supported marketing, merchandise, and digital creative across campaigns and store display builds.
• Collaborated in brainstorming, moodboarding, and ideation phases while contributing hands-on design execution from start to finish.

Lead Graphic Designer at STIIIZY (2021-12 – 2023-05)

Creative & Product Design

• Designed packaging, branding, and marketing collateral for one of California's leading cannabis lifestyle brands.
• Created visuals for product launches, apparel, billboards, and executive projects.
• Built brand identities from scratch, including naming, logo design, and packaging systems.
• Delivered multiple design directions per project and participated in creative reviews with Art Directors and executive leadership.
• Contributed assets across departments, supported production teams, and maintained highly organized design systems.

B.A. in Graphic Design – ArtCenter College of Design (2015 – 2019)