Jasmine Allen-Wiley

Published Author, Journalist, and entry-level Marketing and Communications professional with hands-on experience in social media strategy, digital content creation, SEO, and brand messaging.

Recent

Journalism and Advertising graduate with strong writing, editing, and creative design skills. Proven ability to follow brand voice, analyze audience data, and collaborate cross-functionally to deliver engaging, conversion-focused content.

Summer Trainee at Global Career Accelerator (2025-05 – 2025-08)

• Developed and presented data-driven social media strategies for a global brand, leveraging UGC to increase engagement, community growth, and conversions
• Wrote compelling copy for headlines, value propositions, campaigns, website UX/UI, and social media while maintaining a consistent brand voice
• Conducted SEO keyword research using SEMrush and optimized metadata (meta titles and descriptions) to improve search visibility
• Collaborated cross-functionally to analyze audience needs and deliver optimized, audience-focused content aligned with business goals

Reporter at Arlington Sentinel (2024-02 – 2025-12)

• Reported on community-focused stories, highlighting local events, cultural traditions, and public resources
• Covered topics such as community recreation initiatives and regional traditions, emphasizing their social and cultural significance
• Interviewed sources and translated community perspectives into accessible, engaging narratives
• Developed feature-style articles designed to inform and connect with local audiences

Life Reporter at The Shorthorn (2018-08 – 2021-08)

• Reported and wrote feature stories on culture, media, and social issues, including mental health and representation
• Analyzed the impact of COVID-19 on student self-care, connecting individual experiences to broader societal trends
• Covered conversations around media representation, contributing to discussions on identity and cultural perception
• Conducted research and incorporated credible sources to strengthen storytelling and accuracy
• Produced clear, engaging content tailored to a student and digital audience

Personal Blogging and Freelance Writing at Personal (2015-01 – Present)

• Produced original written content focused on culture, media, and personal perspective
• Explored themes related to identity, communication, and digital culture through longform and short-form writing
• Demonstrated ability to maintain a consistent voice and engage readers through storytelling
• Built a personal platform to showcase writing style, perspective, and creative range

Client Advisor, Training Assistant, Quality Assurance Analyst at Louis Vuitton (2021-05 – 2023-02)

• Designed and executed training programs from concept to delivery, including content writing, documentation, and training deck creation
• Created and distributed a monthly campus-wide newsletter to support internal communications
• Provided administrative and logistical support to trainers, including scheduling sessions, managing materials, tracking records, collecting evaluations, and preparing training reports

Bachelor of Arts in Journalism, Advertising – University of Texas at Arlington (2025)