Jason Winder

Proactive and visionary professional with 16+ years of Advertising/Marketing, and 8 years of management experience. Proven track record of orchestrating many profitable sales figures, and fostering client relationships while maximizing revenues. Excels in expanding sales revenues, working either remotely or in a team atmosphere. Detail oriented, hard-working, great organizational skills, outgoing, artistic, talented writer, and extremely reliable.

Business Development Executive at MediaNews Group (2023-01 – 2025-01)

Responsible for finding local and national new business partnerships to become advertisers either through Print or Digital. Tasked with finding new revenue streams for 12 publications and their websites. Built partnerships with a wide variety of business owners, and was able to demonstrate effectively how advertising services and opportunities could help their businesses succeed.

Salesforce, Outreach, and ZoomInfo Proficient. Trained in Print Advertising, Online Marketing (Display & Video Programmatic Advertising (Publisher/Sell Side), Social Media, Email, Newsletters, Digital Out Of Home, Content Marketing, etc.), and Event Marketing. Tasked with finding new advertising partners, getting in touch with the appropriate contacts, setting appointments, creating and explaining proposals, creating campaign agreements, communicating artwork specifications, closing the deal, and collecting payment.

Absolutely necessary to have the ability to listen to clients, apply product knowledge to their specific situation, educate the business owner, and build a comprehensive campaign that will fit the client's given budget.

Utilized Sales

Force, Outreach, ZoomInfo daily, among other systems & platforms. Worked well remotely, with occasional in-person meetings. Ability to stay focused and self-motivated. Continued path in the advertising/marketing world. Had focused learning for all current Digital marketing strategies and products that help businesses of all sizes in the Orange & Los Angeles Counties, and beyond.

• Consistently found new business partners, created custom proposals, and sold Print & Digital opportunities
• Performed creative research with ad design team and oversaw external agencies & contractors to deliver high performing ads and drive more foot traffic & web traffic to end clients
• Excelled with Digital Advertising. Performed particularly well with Custom Emails, Sponsored Social Posts, and Content Marketing strategies

Account Manager/Business Development at BMI Advertising (2020-01 – 2023-01)

Responsible for regularly reaching out to new businesses and maximizing existing partner relationships – both on the Buy Side, as well as the Sell Side. Consistently starting new discussions with Direct Advertisers & Agencies, as well as Direct Publishers/Networks/Agencies. Key focus was on CPA and CPL offers/campaigns.

Must monitor and maintain traffic quality and performance. Tasked with discovering each client's individual needs, then finding the best solution, whether it be a specific offer or specific type of traffic. Essential to have the ability to listen, problem solve, and deliver the end product in a timely fashion.

Working fully remote and collaborating with both US & International clients requires a great deal of time management, constant communication, and strong organizational skills.

• Maintaining and developing relationships with in-house tech/ad operations/creatives team in order to ensure growth, development, and communication with clients
• Consistently developing strategies to increase visibility and drive customer acquisition, including the generation & execution of an A/B testing Roadmaps
• Managing self-made book of business and own strategic client relationships across Insurance/Education/Entertainment/Gaming/Sweeps & Survey verticals resulting in consistently hitting personal sales goals through 2022
• Secured many direct and/or exclusive profitable partnerships with Advertisers and Publishers across a multitude of traffic verticals and geographic locations
• Routinely hitting and surpassing sales and prospecting goals

Account Manager/Advertising Sales at OC WEEKLY / DUNCAN McINTOSH CO. (2015-01 – 2019-01)

Tasked as an inside and outside Account Manager/Advertising Sales. Responsible for finding local and national businesses to become advertisers within the weekly print publication, the array of online assets, and sponsored events that benefitted various charities. Built partnerships with all types of business owners, and was able to demonstrate effectively how the various marketing products could help their particular need.

Bachelor of Arts in History – California State University Long Beach (2006-05)

Associate in Arts in General Studies – Santiago Canyon College (2002-05)