Jennifer Pothier

1. Go-to-Market Strategy – End-to-end GTM planning to launch products and campaigns that drive growth and revenue.

2.

Positioning & Messaging – Craft compelling value propositions and key messaging that resonate with target audiences.

3.

Generation & Multi-Channel Campaigns – Execute campaigns across email, social, digital ads, and more to generate qualified leads.

4. Account-Based Marketing (ABM) – Target high-value accounts with multi-touch programs to accelerate pipeline and revenue.

5.

Marketing & Thought Leadership – Develop strategies and materials that educate, engage, and nurture prospects.

6.

Analytics & Optimization – Track KPIs, analyze performance, and improve ROI through data-driven insights.

7.

Planning & Hands-On Execution – Provide marketing strategy, planning, and implementation support for initiatives of any scale.

Accomplished marketing executive with 25+ years of B2B experience driving growth and revenue at multi-billion-dollar companies. Expert in go-to-market strategy, product marketing, and multi-channel demand generation, with experience in AI-enabled marketing operations. Proven leader of high-performing global teams, leveraging data-driven insights to deliver measurable results across complex portfolios and partner ecosystems.

Strategic storyteller and problem-solver, aligning marketing initiatives with business outcomes to drive pipeline, revenue, and market differentiation.

I received a Bachelors degree in Communications from Roger Williams University.