Director of Influencer Marketing - Silkworm Social - Austin, TX
(2015-04 - 2026-04)
- Owned creator strategy across organic, paid, affiliate, UGC, and gifting programs for a portfolio of brand partners across fashion, beauty, wellness, and lifestyle verticals, maintaining a 98% client retention rate across a multimillion-dollar agency.
- Developed long-term, performance-based creator partnerships with advertising partners including Evereve, Amazon Fashion, AG1, Iconic London, and Typology, converting one-off activations into multi-year programs with always-on affiliate presence and key tentpole moments, averaging 3-5x ROAS monthly.
- Served as primary point of contact for high-profile creators and brand partners, leading all outreach, negotiations, and contract review to structure deals focused on long-term value for both creator and brand.
- Owned end-to-end execution of 1,500+ influencer campaigns annually, designing scalable creator briefs, intake processes, and approval workflows that preserved authentic creator voice while achieving a 95% first-submission content approval rate.
- Oversaw gifting and seeding strategies, supported creators at brand events and experiential activations, identified IRL opportunities to deepen creator affinity, and convert gifted relationships into paid, long-term partnerships.
- Led monthly and quarterly performance reviews, analyzing ROAS, engagement, and affiliate revenue attribution to surface key learnings and deliver actionable recommendations.
- Managed full P&L including project forecasting, pricing, and financial planning with YoY revenue growth.
- Built and led a team of 7, overseeing hiring, onboarding, training, performance management and day-to-day coaching to develop a high-performing, creator-first team culture.
Director, Account Management - Ivy Worldwide - Austin, TX
(2011-04 - 2016-05)
Developed and led influencer marketing strategies for Fortune 500 brands including Dell, Intel, Adobe, DSW, LG, and Alienware, owning end-to-end execution from influencer identification and recruitment through contract negotiation, content approvals, and program renewal; established clear KPIs balancing brand-building with performance goals and translated creator data into strategic recommendations that informed budget allocation, renewals and expansion decisions.
- Dell post-CES: activated 50 macro, mid-tier, and micro creators across five content categories to drive awareness among early adopters and mobile trendsetters during the critical XPS 13 launch window, delivering 84M+ impressions and 16K new visitors into the sales funnel.
- Adobe Back to School: partnered with student-segment bloggers to amplify the Adobe Imagination Challenge through authentic third-party content, driving microsite traffic and social channel engagement that delivered 12% revenue growth for Adobe Creative Suite.
- DSW Holiday: activated 50 fashion creators across 45 cities and 18 states to own share-of-voice during peak shopping season through earned endorsements, giveaways, and catalogue awareness, resulting in DSW dominating category share-of-voice and a 29% increase in loyalty program enrollments.
- Cooking Planit x Colavita: recruited 11 creators across parenting and food segments for a three-week meal-planning challenge with a layered photo contest, generating 8M+ impressions, 242% increase in account registrations, 39% app download growth, and 354% social traffic uplift.
Brand Manager - BancVue (now Kasasa) - Austin, TX
- Owned brand strategy, positioning, and creative direction for two consumer-facing FinTech brands, leading integrated campaigns across digital, PR, print, and out-of-home that drove a 20% increase in new customer acquisition and earned coverage on the Today Show, Fox Business News, and the Wall Street Journal.
- Oversaw digital strategy across website, SEO, paid media, email, and social; served as voice of the customer to product and marketing teams, feeding insights into roadmap, messaging, and go-to-market playbooks; contributed to P&L management and annual forecasting.
- Partnered cross-functionally with product, creative, PR, and advertising agency partners to ensure brand alignment and timely execution across all initiatives.
Director, Professional Services - BancVue (now Kasasa) - Austin, TX
- Built and led a team of 10 account managers executing go-to-market campaigns that drove brand adoption and revenue growth across 300+ community banks and credit unions, establishing a high-performance team culture grounded in accountability and client success.
- Designed and implemented scalable onboarding processes, creative development frameworks, and campaign execution systems that increased efficiency and consistency across the full portfolio, enabling the team to deliver at volume without sacrificing quality.
- Served as strategic advisor to executive stakeholders, directing the creative development process from concept through delivery, strengthening partnerships, uncovering expansion opportunities, and driving long-term account growth.
Marketing Communications Manager - Hach Company - Loveland, CO
- Developed and executed go-to-market strategy for two new product launches that generated $5M in first-year revenue, leading integrated B2B marketing across digital, email, PR, thought leadership, and executive communications to drive brand awareness, pipeline growth, and customer acquisition.
- Redesigned trade show operations from concept through execution, reducing net days per project by 63% through process innovation and cross-functional coordination with sales, product, and leadership.
- Planned and managed end-to-end B2B events and field marketing programs including trade shows, virtual events, and lunch and learns, overseeing logistics, staffing, budgets, and vendor contracts to deliver on-time, on-budget demand generation that supported revenue goals.
