Stephanie Golden

Innovative marketing leader with 15+ years of driving revenue growth through strategic brand initiatives and lifecycle marketing in the healthcare and wellness industries. Expert in creating engaging cross-channel campaigns that enhance member experience and drive measurable results. Proven ability to leverage data-driven strategies to optimize marketing performance and foster team collaboration.

• Designed and executed targeted, data-driven lifecycle campaigns across digital, SMS, and direct marketing channels, enhancing member engagement and reducing churn.
• Improved existing lifecycle messaging strategies by tailoring communications based on demographic insights, leading to a 20% rise in email opens and a 25% boost in account activation.
• Leveraged behavioral and demographic data to create personalized messaging, enhancing member engagement and reducing churn by tailoring communication for diverse audience segments.
• Cultivated and refined value propositions and messaging architecture, enhancing content strategy and multichannel campaigns to achieve specific client engagement goals, impacting revenue by 8%.
• Established audience segmentation strategies, boosting engagement metrics by 10%. • Developed and executed A/B testing frameworks to analyze campaign performance, delivering actionable insights that improved enrollment and retention rates by 12% and 10%

MS, BUSINESS MANAGEMENT, EMPHASIS IN BUSINESS LEADERSHIP | CAPELLA UNIVERSITY BA, MASS COMMUNICATIONS, EMPHASIS IN ADVERTISING & PR | UNIVERSITY OF SOUTH DAKOTA CPPM/CERTIFIED PROFESSIONAL PROJECT MANAGER | UNIVERSITY OF ST. THOMAS