Jorge Trak

I think in English. I feel in Spanish. I write customer communications that feel native in both. Senior multicultural copywriter with extensive experience developing customer-facing communications, product messaging, and bilingual content for one of the nation's largest wireless providers.

I specialize in translating complex business initiatives into clear, customer-centric communications supporting product launches, pricing updates, service enhancements, onboarding experiences, and promotional campaigns across web, CRM, email, SMS, retail, PR, and integrated marketing channels. My strength is combining multicultural insight with business clarity. I partner with Product, Marketing, Legal, PR, UX, and executive stakeholders to create communications that strengthen customer experience while protecting brand voice.

I leverage Microsoft Copilot, ChatGPT, and AI-assisted workflows to accelerate content development without sacrificing quality or cultural authenticity.

Senior Creative Copywriter at T-MOBILE & METRO BY T-MOBILE (2021-08 – 2026-05)

• Developed customer-facing communications for one of the nation's largest wireless providers, translating complex business initiatives into clear, culturally authentic messaging that supported millions of English- and Spanish-speaking customers across the U.S.
• Developed customer communications supporting product launches, pricing updates, promotional offers, onboarding experiences, and service enhancements across consumer and business audiences.
• Partnered with Product, Marketing, Legal, PR, UX, and executive stakeholders to transform complex business requirements into clear, customer-centric communications aligned with brand voice.
• Created bilingual messaging across web, CRM, email, SMS, retail, PR, TV, digital, social, and integrated marketing channels, ensuring consistency throughout the customer journey.
• Led multicultural communications for HOLA, Magenta Status, Home Internet, Fiber, Easy Unlock, Keep & Switch, Samsung Galaxy, iPhone, and International Calling initiatives.
• Built scalable English and Spanish messaging frameworks that preserved cultural authenticity while maintaining consistency across customer touchpoints.
• Simplified technical products, pricing structures, and promotional offers into benefit-driven communications supporting customer acquisition, loyalty, and retention.

Senior Copywriter – Social Media & Digital at SPOTDLY SQUARE (2017 – 2021)

Created customer-facing digital communications, product messaging, and integrated campaigns for consumer brands across the U.S. Hispanic and LATAM markets, supporting customer acquisition, engagement, and retention.

Copywriter at AEROPOST (2016 – 2016)

Developed bilingual customer communications supporting the online shopping experience and customer lifecycle across multiple Latin American markets.

Creative Copywriter at MARCA MIAMI (2014 – 2016)

Developed integrated multicultural campaigns for DishLATINO, H&R Block and Telcel America.

Copywriter at CREATIVE ON DEMAND (2015 – 2016)

Supported regional product launch communications for Sony Bravia LATAM, developing customer-focused messaging during the FIFA World Cup campaign cycle.

Junior Copywriter → Creative Director at LEO BURNETT • Y&R • ARS DDB • 141 COIMBRA (1999 – 2013)

Progressed from Junior Copywriter to Creative Director across four international agencies, leading award-winning campaigns for BBVA, Fiat, Sony, Colgate-Palmolive, Xerox, Ericsson, PDVSA and other leading brands.

Bachelor's Degree in Mass Communication (Advertising) – Universidad Central de Venezuela