Justine Jacobs
E-Commerce Optimization & Digital Marketing Specialist
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About
I'm an E-Commerce Optimization & Digital Marketing Specialist at Macy's, where I focus on improving the online shopping experience across product detail and category pages. I manage digital optimization projects from start to finish, analyze customer behavior and site performance, and partner with merchants, creative teams, developers, and vendors to ensure products are presented in the best possible way. My work is a mix of operations, project management, analytics, and digital marketing, all with the goal of creating a better customer experience and driving sales.
Experience
E-Commerce Optimization & Digital Marketing Specialist | Macy's Inc. (2022–Present)
Manage digital optimization projects for product and category pages, analyze customer behavior and site performance, coordinate with cross-functional teams and vendors, and improve the online shopping experience to drive engagement and sales.
Marketing & Operations | Truly Blessed Communion (2018-Present)
Managed social media, marketing campaigns, customer experience, inventory, events, and day-to-day business operations for a family-owned retail business.
Project Manager | Macy's Inc. (2020–2022)
Led cross-functional projects, managed timelines and seasonal campaigns, coordinated with creative and merchandising teams, and ensured projects were delivered on time.
Creative Production Coordinator | Victoria's Secret & PINK
Coordinated photoshoots, managed production logistics, scheduled talent and vendors, and kept creative projects on track from planning through execution.
- Production Assistant / Model Wrangler | Project Runway & Event Productions
Supported television and live event productions by coordinating talent, schedules, behind-the-scenes operations, and event logistics.
