Digital Content Producer & Visual Media Specialist at Duggal Visual Solutions & Greenhouse (2021-01 – 2025-01)
- Produced photography and video content for digital campaigns, social media, and brand archives, supporting multi-channel storytelling initiatives
- Supported global brands including LVMH, Luxottica, and Tapestry by documenting campaigns, pop-ups, and experiential activations
- Coordinated creative assets, timelines, and deliverables across marketing, sales, and production teams, ensuring on-time campaign execution
- Managed digital asset libraries (DAM/MAM), improving organization, accessibility, and cross-team usage of content
- Edited and optimized visual assets for web, social, and marketing channels to maintain brand consistency and performance
- Developed client presentations, sales decks, and marketing materials to support stakeholder alignment and new business opportunities
- Streamlined asset distribution and archiving processes, increasing efficiency and reuse across national teams
Post Production Coordinator at ONE Jeanswear Group (2019-01 – 2021-01)
- Led enforcement of e-commerce brand guidelines, ensuring consistent visual and product presentation across digital platforms
- Coordinated cross-functional teams (Design, Omni, Sales, Marketing) to support campaign execution and e-commerce initiatives
- Managed production workflows for seasonal e-commerce shoots, including sample tracking, product organization, and shoot readiness
- Oversaw on-set operations including styling prep, shot list execution, and quality control for product imagery
- Maintained and verified product data (SKUs, styles, collections), ensuring accuracy across e-commerce listings
- Partnered with creative teams to deliver high-quality assets on schedule while maintaining brand standards
E-Commerce Merchandiser at Ralph Lauren (2015-01 – 2018-01)
- Generated sales reporting and performance insights to support merchandising strategies and executive decision-making
- Analyzed sales trends to identify risks and growth opportunities, contributing to improved product performance
- Executed SKU-level promotional and markdown strategies to optimize sell-through and inventory movement
- Managed merchandising operations including buy sheets, purchase orders, and inventory flow coordination
- Collaborated with allocation teams to maintain accurate size runs and product availability across channels
IT, eCommerce & Operations Manager at Alumni of NY (2012-01 – 2015-01)
- Managed IT infrastructure, including hardware setup, software installation, and user credential creation
- Oversaw end-to-end operations across eCommerce platforms (Magento, Shopify), including merchandising, upselling, product categorization, and promotional strategy
- Developed and executed marketing copy for newsletters, in-store signage, and private-label packaging
- Produced engaging content for branded social media channels to drive audience growth and engagement
- Built and managed a network of social media influencers to expand reach for exclusive products and brand collaborations
- Led eCommerce strategy for high-impact brand collaborations and product launches
- Coordinated inventory receiving and distribution across B2B and B2C channels
- Supervised customer service operations, ensuring efficient resolution and a high-quality customer experience
