Pedro Lee

Digital Content & E-commerce Specialist with 8+ years of experience producing high-impact visual content, managing digital assets, and supporting global brand campaigns. Proven ability to streamline workflows, enhance content accessibility, and drive performance across ecommerce and marketing channels. Experienced working with luxury and fashion brands in fast-paced, cross-functional environments.

Digital Content Producer & Visual Media Specialist at Duggal Visual Solutions & Greenhouse (2021-01 – 2025-01)

• Produced photography and video content for digital campaigns, social media, and brand archives, supporting multi-channel storytelling initiatives
• Supported global brands including LVMH, Luxottica, and Tapestry by documenting campaigns, pop-ups, and experiential activations
• Coordinated creative assets, timelines, and deliverables across marketing, sales, and production teams, ensuring on-time campaign execution
• Managed digital asset libraries (DAM/MAM), improving organization, accessibility, and cross-team usage of content
• Edited and optimized visual assets for web, social, and marketing channels to maintain brand consistency and performance
• Developed client presentations, sales decks, and marketing materials to support stakeholder alignment and new business opportunities
• Streamlined asset distribution and archiving processes, increasing efficiency and reuse across national teams

Post Production Coordinator at ONE Jeanswear Group (2019-01 – 2021-01)

• Led enforcement of e-commerce brand guidelines, ensuring consistent visual and product presentation across digital platforms
• Coordinated cross-functional teams (Design, Omni, Sales, Marketing) to support campaign execution and e-commerce initiatives
• Managed production workflows for seasonal e-commerce shoots, including sample tracking, product organization, and shoot readiness
• Oversaw on-set operations including styling prep, shot list execution, and quality control for product imagery
• Maintained and verified product data (SKUs, styles, collections), ensuring accuracy across e-commerce listings
• Partnered with creative teams to deliver high-quality assets on schedule while maintaining brand standards

E-Commerce Merchandiser at Ralph Lauren (2015-01 – 2018-01)

• Generated sales reporting and performance insights to support merchandising strategies and executive decision-making
• Analyzed sales trends to identify risks and growth opportunities, contributing to improved product performance
• Executed SKU-level promotional and markdown strategies to optimize sell-through and inventory movement
• Managed merchandising operations including buy sheets, purchase orders, and inventory flow coordination
• Collaborated with allocation teams to maintain accurate size runs and product availability across channels

IT, eCommerce & Operations Manager at Alumni of NY (2012-01 – 2015-01)

• Managed IT infrastructure, including hardware setup, software installation, and user credential creation
• Oversaw end-to-end operations across eCommerce platforms (Magento, Shopify), including merchandising, upselling, product categorization, and promotional strategy
• Developed and executed marketing copy for newsletters, in-store signage, and private-label packaging
• Produced engaging content for branded social media channels to drive audience growth and engagement
• Built and managed a network of social media influencers to expand reach for exclusive products and brand collaborations
• Led eCommerce strategy for high-impact brand collaborations and product launches
• Coordinated inventory receiving and distribution across B2B and B2C channels
• Supervised customer service operations, ensuring efficient resolution and a high-quality customer experience

BA in Commercial & Advertising Art – New York City College of Technology