Kaisha Johnson-Vokral

Marketing strategy leader with 6+ years of experience growing audiences and engagement across hospitality and travel brands. Translates business goals, customer insights, and campaign performance into channel strategies, integrated campaigns, and actionable recommendations. Supports a 28-property portfolio generating approximately $80M in annual vacation-rental revenue, has led a 10-person marketing team, and built a visitor platform to more than 19,600 users.

Social Media Manager & Digital Content Specialist at Brett/Robinson Vacations (2022-12 – Present)

• Lead integrated digital and social campaign planning for a 28-property hospitality portfolio generating approximately $80M in annual vacation-rental revenue, aligning channel activity with business priorities, audience needs, and brand standards.
• Generated 34.1M impressions and 2.09M engagements across social channels in 2024–2025, while audience grew 221.9%, link clicks rose 178.4%, and engagement rate increased 35%.
• Direct three specialized agency partners and coordinate with executive leadership, operations, revenue management, and creative teams on campaign priorities, brand consistency, and six luxury property launches.
• Translate guest feedback, audience behavior, and performance analytics into recommendations for messaging, channel plans, content, and customer experience.
• Set campaign-level paid media budgets within broader marketing plans and analyzed spend, booking, and revenue results to guide optimization. April 2026 reporting showed approximately $51K in paid search spend, 1,411 bookings, and about $2M in revenue; paid social assisted approximately 1,174 bookings.

Marketing & Partnerships Manager, AlabamaBeachDeals at Brett/Robinson (2024-01 – Present)

Additional scope within Brett/Robinson.

• Built AlabamaBeachDeals from launch to 19,654 users by October 2026.
• Lead its brand strategy, partner acquisition and negotiations, growth, and operations
• Lead audience acquisition and ongoing engagement for AlabamaBeachDeals, using traveler and partner feedback to refine initiatives and improve program adoption and participation.

Social Media Manager at Innisfree Hotels (2021-05 – 2022-09)

• Led and mentored a 10-member social marketing team supporting 25 hotel, resort, restaurant, event, and destination brands; set priorities, coached contributors, and reviewed content and performance.
• Planned localized channel strategies and integrated campaigns for property openings, restaurant launches, seasonal promotions, and destination events while maintaining brand standards across Hyatt, Hilton, IHG, and independent properties.
• Partnered with operations, revenue management, sales, and property leaders to connect marketing activity with business objectives and guest needs.
• Built relationships with tourism organizations, local businesses, chambers of commerce, and community partners to support campaigns and expand destination awareness.

Fractional Marketing Director | Contract at Pier House Restaurant (2023-06 – 2025-12)

• Advised ownership on marketing strategy, brand positioning, promotional plans, partnerships, and customer engagement for an independent hospitality business.
• Developed creative and community partnership initiatives to strengthen brand visibility and local audience engagement.

Marketing & PR Intern at OWA Parks & Resorts (2020-05 – 2021-05)

• Supported integrated marketing, public relations, and guest-engagement initiatives for restaurant, retail, and entertainment launches during destination expansion.

Bachelor of Science in Marketing – Full Sail University (2021-03)

Certificate in Hospitality & Tourism Management – Florida Atlantic University (2020-05)