Melody Danyan

Draft press materials and targeted media pitches for entertainment clients while researching industry trends and new business opportunities. Coordinate campaign and event execution, including planning, logistics, client meetings, and creative brainstorms. Track media coverage and manage press kits, EPKs, and contact databases to support client communications and publicity efforts.

Public Relations Coordinator Intern at Anderson Group PR (2026-08 – Present)

• Draft press materials and targeted media pitches for entertainment clients while researching industry trends and new business opportunities.
• Coordinate campaign and event execution, including planning, logistics, client meetings, and creative brainstorms.
• Track media coverage and manage press kits, EPKs, and contact databases to support client communications and publicity efforts.

Digital Marketing & Campaign Strategy Coordinator at LMU Marketing & Communications (2025-01 – 2025-12)

Developed and executed social media campaigns for LMU Admissions to engage prospective students and strengthen interest in the university.

• Created 3 Instagram posts, 2 Reels, and 4 Stories weekly highlighting campus life, student experiences, and admissions-focused content, contributing to a 35% increase in engagement.
• Managed content calendars, campaign timelines, audience insights, and performance reporting to optimize content for prospective student audiences.
• Partnered with cross-functional teams to coordinate admissions campaigns and deliver timely, brand-aligned content across social channels.

Social Media & Content Strategy Intern at Compass – Erik Brown Team (2025-06 – 2025-08)

• Executed digital marketing initiatives across Instagram, TikTok, Facebook, and LinkedIn.
• Produced 3 social posts, 2 TikToks, and 2 Reels weekly, contributing to a 20%+ increase in audience engagement and brand visibility.
• Monitored content performance, audience behavior, and engagement metrics to identify opportunities for improvement.
• Maintained content schedules and supported day-to-day campaign execution.

Campaign Coordination & Digital Communications Intern at TATA PR (2024-07 – 2024-09)

• Supported fashion and lifestyle accounts through influencer outreach, media coordination, showroom management, and event support.
• Coordinated creator communications and tracked campaign deliverables and project timelines.
• Conducted industry research and assisted account teams with campaign execution.
• Supported multiple client accounts while maintaining organized and timely communication.

Small Business Owner at Depop (2020-05 – 2025-12)

Built and managed a fashion-focused e-commerce business reaching 30,000+ followers and 2,000+ sales.

• Managed customer communication, product listings, inventory, order fulfillment, and day-to-day business operations.
• Used social media, promotional strategies, and customer engagement to grow visibility and drive sales.
• Monitored customer behavior and sales trends to improve product selection and overall business performance.

Bachelor of Arts in Business Administration - Marketing Concentration – Loyola Marymount University