Lori Davis

Performance-driven Practice Administrator and Account Executive with 20+ years of experience leading medical spa operations, regional sales teams, and customer experience initiatives. Proven record of increasing revenue, optimizing financial systems, and developing high-performing clinical and sales teams. Skilled in operational efficiency, compensation design, financial analysis, and strategic growth planning across multi-site environments.

Practice Manager / Administrator - Still Waters Day & Med Spa - Pensacola, FL

(2014-07 - 2026-07)

• Directed full-spectrum clinic operations including staffing, workflow management, compliance, scheduling, and service delivery across a high-volume medical spa.
• Recruited, onboarded, and developed mid-level providers, estheticians, massage therapists, and concierge staff, strengthening team performance and retention.
• Oversaw inventory, payroll, and financial systems, ensuring accuracy, cost control, and operational efficiency.
• Designed and refined compensation plans aligned with revenue goals and performance metrics.
• Led staff engagement initiatives that elevated client satisfaction and improved retention rates.
• Implemented continuous quality improvement processes to streamline operations and enhance service consistency.
• Analyzed financial trends to identify growth opportunities, contributing to sustained profitability and strategic expansion.

Clinic Administrator / Practice Manager - Massage Envy Spa - Gulf Breeze, FL

(2013-06 - 2014-07)

• Managed daily operations including inventory control, payroll, scheduling, and administrative workflows.
• Set and monitored weekly, monthly, and annual sales goals for the clinic and sales team.
• Interviewed, hired, and trained all clinic personnel, building a cohesive and high-performing staff.
• Achieved 25% membership growth, surpassing regional sales targets.
• Recognized as top regional sales leader, consistently driving revenue increases and customer engagement.

Sales Manager - Global Fine Arts - Jackson, TN

(2002-01 - 2010-05)

• Recruited, trained, and coached regional sales staff, improving performance and productivity.
• Analyzed financial performance to identify growth opportunities and strengthen profitability.
• Produced monthly and annual sales reports, forecasts, and strategic projections for leadership.
• Evaluated market trends to determine pricing, discount structures, and merchandising strategies.

Account Executive - Lancôme - Memphis, TN

(2000 - 2001)

• Served as corporate liaison between sales leadership and national retail accounts.
• Partnered with retail buyers on product placement, merchandising, and promotional strategies.
• Delivered staff training to introduce new products and increase team engagement.
• Consistently met or exceeded monthly and annual sales goals.

Account Executive - Revlon - Nashville, TN

(1993-04 - 1998-09)

• Managed a regional sales team of 20, including training, coaching, and inventory oversight.
• Analyzed business performance and developed models to increase sales and improve product placement.
• Strengthened regional market presence through targeted sales strategies and team development.
• Consistently exceeded monthly and annual sales goals.