Joe Bello

I’m a marketing strategist with an engineering mindset, passionate about data-driven innovation and creative problem-solving. My background spans B2B and B2C, where I’ve led campaigns, built strong brands, and grown revenue across multiple channels. I thrive on collaborating with diverse teams, turning insights into action, and delivering measurable impact for customers and businesses alike.

Head of Marketing

CarAdvise

2022 – 2024

• Oversaw a complete marketing strategy that helped boost enrollments by 209% and transactional revenue by 365%.
• Built and managed cross-functional campaigns (SEO, PPC, partnerships), amplifying brand visibility and driving record bookings.
• Created new lines of business (“CarAdvise for Business,” “CarAdvise for Shops”), expanding into fleet-focused offerings and generating fresh revenue streams.
• Led full-scale rebranding and launched a marketing automation system, integrating analytics for real-time decision-making.

Ravesuits

2017 – 2020

• Grew a direct-to-consumer swimwear brand from the ground up, reaching $2M in sales and selling over 60k units.
• Devised end-to-end marketing approaches (social ads, influencer partnerships, email funnels) that fueled consistent year-round profitability.
• Oversaw design, sourcing, and supplier relations for a product catalog of 10k+ SKUs, ensuring high quality and on-time deliveries.
• Negotiated a profitable exit by preparing transparent financials, supplier contracts, and marketing assets for prospective buyers.

B.S. in Civil Engineering from Florida State University, providing a strong analytical foundation that enhances my ability to approach marketing challenges with systematic problem-solving and data interpretation.