Katherine Capri
Digital Advertising Sales, AM, Operations Leader
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About
*14 years in leadership roles at Yahoo and Verizon Media. I’ve built and scaled high-performing Customer Success teams across global regions, agency holding companies, and diverse spend tiers. At Yahoo's peak, I led 3 managers and 36 account managers driving $720M in annual revenue across CTV, Programmatic, Native, Xbox, and Custom Sponsorships.
In 2023, I was promoted to build and lead "Yahoo Premium Ads"—a 50+ person cross-functional incubator focused on strategic monetization. I oversaw team structure, Google Ad Manager migration, GTM materials, policy creation, and DSP workflows, generating $60M in new revenue in year one.
*Operational Scale & Strategic Execution
Known for designing scalable playbooks, optimizing workflows, and aligning cross-functional teams to accelerate upsell and retention—unlocking $5M in incremental revenue in H2 2023. Experienced with Salesforce, Looker, MicroStrategy, Oracle, and Tableau to drive forecasting, OKRs, and revenue insights.
*Cross-Functional Partnership & Data-Led Strategy
Partnered with product teams, brand safety vendors (IAS, DV), and data platforms (Adobe, LiveRamp) to evolve 1P data strategies, improve measurement, and support enterprise GTM.
*Global Team Builder
Built and operationalized Customer Success teams in India, LATAM, and APAC—leading contractor conversions, uncovering efficiencies through time-spent analyses, and driving cost savings across a 700+ person org in collaboration with Client Services and Revenue leadership.
Experience
20 years in Digital Advertising & SAAS Marketing. Most recently leading National Sales/AM/Ops teams at Yahoo. Experience in Programmatic, CTV, Native, Xbox and Custom Program Advertising campaigns.
Education
Bachelor's Degree - San Jose State University
