Katie Lee

Project Manager at GAUCHO CREATIVE | UCSB Marketing Consulting Group (2026-01 – Present)

• Managed a 10-week project timeline for Therabody using Asana to track progress and allocate resources.
• Drove the on-time delivery of comprehensive market research and visual asset guides by leading weekly syncs between the client and internal teams, improving deliverable turn-around time by 15%.
• Led execution of 4 social media campaigns, repositioning the TheraGun for a college demographic and achieving 25% increase in engagement by tailoring product messaging to student lifestyles and budgets.
• Spearheaded a multi-channel product launch alongside design teams, successfully debuting 2 new TheraGun color weight variants, physical branding materials, and a custom landing page.

Designer at GAUCHO CREATIVE | UCSB Marketing Consulting Group (2025-01 – 2026-01)

• Collaborated cross-functionally with design/strategy consultant teams to develop and execute three cohesive social media campaigns for Cadense (health-focused footwear brand), increasing online engagement by 40%.
• Translated 1000+ survey and interview insights into a scalable ambassador program and responsive UI system, streamlining Cadense's marketing materials and maintaining brand consistency between platforms.
• Designed an intuitive website user interface aligned with Cadense's brand identity, doubling Cadense's user retention and increasing website engagement by 30%.

Social Media Intern at DAILY NEXUS | Newspaper (2024-10 – 2025-06)

• Utilized Hootsuite to identify emerging TikTok trends and audience behaviors, producing 25+ short-form videos optimized for platform algorithms, resulting in a 20% increase in engagement over 4 months.
• Expanded audience reach during breaking events by coordinating real-time content with the editorial team, delivering timely posts that generated a 25% increase in followers.
• Optimized content performance by running A/B tests on headlines, posting windows, and video formats for 50+ posts, improving click-through-rate by 30%.

Bachelor of Arts in Economics & Accounting – University of California, Santa Barbara (2028-06)