Katy Hernandez

Business Development and Sales professional with 7+ years of experience in the luxury residential construction industry. Expertise in cultivating relationships with custom home builders, architects, designers, and homeowners while managing high-end stone projects from concept through installation. Proven ability to drive revenue, develop strategic partnerships, collaborate with executive leadership, and deliver an exceptional client experience.

Showroom Manager | Sales Executive | Marketing & Social Media Coordinator at Alpha Granite and Tile (2021-05 – Present)

• Generated approximately 30% of company sales in 2025 and 2026 while serving as one of five Sales Executives, ranking among the company's top sales performers
• Guided homeowners, builders, architects, and interior designers through natural and engineered stone selection for custom residential projects
• Managed and expanded relationships with custom builders, remodelers, architects, and interior designers, generating repeat business and new project opportunities
• Prepared detailed estimates and pricing proposals for high-end residential stone fabrication projects, coordinating revisions through final client approval
• Represented the company at industry events, builder tours, and networking functions to expand brand awareness and generate new business opportunities
• Oversaw daily operations of two luxury stone showrooms, implementing merchandising strategies that improved customer experience and supported sales growth
• Planned and executed customer appreciation events, CEUs, builder tours, and networking functions with builders, designers, and industry partners
• Developed and executed social media strategy, creating original content that increased brand visibility and engagement among builders, designers, and homeowners

Showroom Manager | Inside Sales Associate at Austin Granite Direct (2020-09 – 2021-05)

• Managed two showroom locations, optimizing merchandising and customer experience
• Trained showroom staff on product knowledge, sales processes, and company procedures
• Managed Project Manager and Template Specialist schedules
• Supported the General Manager in business development and builder relationship management

Licensed REALTOR® and Real Estate Assistant at AustinRealEstate.com (2019 – 2020)

• Assisted clients through home buying and selling transactions
• Coordinated staging, property marketing, and contract preparation

Founder at Katy Smith Home Styling, LLC (2017 – 2020)

• Consulted homeowners and real estate agents on home styling and staging to maximize resale value

Bachelor of Arts in History and Political Science – Houston Christian University