Kaylin Dorothy

Growth and product marketer with 8+ years of experience developing audience strategies, creative concepts, and go-to-market programs across SaaS and marketplace environments. Experienced using customer behavior, performance data, and experimentation to shape messaging, campaign strategy, and product narratives that drive acquisition and adoption. Cross-functional leader across Product Marketing, Creative, Growth, Web, Analytics, Engineering, and external agencies, with experience supporting global launches and building repeatable systems for testing and measurement.

Growth Product Marketing Manager at Slack by Salesforce (2024-04 – Present)

Lead self-serve B2B growth campaigns across paid and emerging channels, with a focus on product storytelling, creative strategy, experimentation, audience development, and full-funnel performance.

• Support Slackbot go-to-market campaigns across paid growth channels, helping translate product capabilities into customer-facing messaging and analyzing which narratives generate the strongest engagement and downstream behavior.
• Design and evaluate audience segmentation and campaign experiments, using behavioral and funnel signals to refine targeting, messaging, creative direction, and conversion strategy.
• Build and lead repeatable creative experimentation across static and video, testing product narratives, visual approaches, and messaging against acquisition and activation signals.
• Launch self-serve growth campaigns across the UK, Germany, and Japan, adapting audience, messaging, creative, and media strategies across international markets.
• Own growth strategy and experimentation across self-serve B2B acquisition programs, connecting audience, creative, landing-page, and funnel performance to team creation and activation outcomes.
• Champion scalable campaign measurement with BI and Analytics, using full-funnel reporting to turn performance data into recommendations for messaging, audience, creative, and channel strategy.
• Partner cross-functionally with Product Marketing, Creative, Web, Analytics, Engineering, and Legal teams on campaign development and execution, coordinating requirements and using performance insights to inform audience, creative, and landing-page decisions.
• Own the relaunch of Slack's B2B affiliate program, leading partner strategy, platform and agency transition, measurement, and cross-functional execution.

Marketing Technology Manager at Uber (2022-03 – 2024-02)

Led the strategy and operations for the Email and Job Boards Performance Marketing team, focusing on improving global ROAS and managing a team of two marketers.

• Launched a new paid acquisition email channel from 0→1, generating $40M+ in gross bookings in its first year while leading agency selection, audience and creative strategy, measurement, technical implementation, experimentation, and cross-functional approvals with Legal.
• Led global creative and audience strategy across Email and Job Boards, overseeing segmentation, messaging, deployment, experimentation, and performance across regional markets.
• Designed and implemented incrementality testing across acquisition programs, using experimental results to inform investment and campaign strategy.
• Partnered with Product, Engineering, Analytics, and external vendors on acquisition experiences and automation, including automated bidding and One-Click Easy Apply initiatives designed to improve conversion.
• Managed and developed a team of two marketers, setting priorities across global acquisition programs.

Marketing Technology Associate at Uber (2020-05 – 2022-03)

Support USCA Paid channels across Uber Driver and B2B Brands by managing vendor operations and analyzing performance data.

• Launched SEM acquisition for Uber's B2B Restaurants business, developing campaign structures and automated ad solutions to support restaurant acquisition.
• Led keyword and competitive analysis across SEM and Job Boards, translating insights into campaign and copy optimizations across acquisition programs.
• Used attribution and performance data to evaluate channel effectiveness and inform budget allocation across paid acquisition programs.

Performance Marketing Associate (Contract) at Uber (2019-05 – 2020-02)

Campaign manager for USCA earner acquisition across Uber Driver + Uber Eats.

• Implemented automated bidding tools and optimized paid acquisition campaigns, increasing courier acquisition by +30%.

Affiliate Marketing Coordinator at Minted.com (2018-02 – 2019-04)

• Executed strategies for Affiliate acquisition across Wedding Planner, Photographer, and Venue programs.

Bachelor of Science in Business Management + Economics – University of California, Merced

Professional Certificate in Meta Social Media Marketing – Coursera (2023)