Keith Murphy

Sales leader with 20+ years of experience driving revenue growth across multistate markets within partner-driven beverage environments. Proven track record managing an $18M+ portfolio while leading teams, distributor partners, key accounts and cross-functional initiatives to exceed performance targets. Experienced in translating market strategy into disciplined execution, developing teams and expanding commercial opportunities across diverse markets.

Regional Manager – Mid-Atlantic at Winebow Imports (2020-01 – 2026-03)

• Led regional strategy for an $18M+ portfolio across a 7-state territory, driving commercial growth through distributor networks, key market partnerships and market-specific execution
• Led and developed a team of Territory Managers, providing coaching, performance direction and strategic guidance across multiple markets
• Set clear expectations, guided execution, and supported team members in account strategy, opportunity development, and complex customer situations
• Developed territory-level growth strategies tailored to market maturity, competitive landscape, and account segmentation
• Built and managed relationships with key stakeholders, including distributors, national accounts, and international supplier partners
• Identified and expanded into new market opportunities, increasing brand presence across metropolitan and emerging regions
• Partnered cross-functionally with marketing, supplier, and operations teams to execute go-to-market initiatives and improve performance

Territory Manager – Mid-Atlantic at Winebow Imports (2014-01 – 2020-12)

• Managed a $4M+ territory through direct account development, distributor collaboration, and relationship management
• Built long-term relationships with key on- and off-premise accounts, contributing to market expansion and increased placements

Sales Representative / Territory Manager at Reliable-Churchill (2003-09 – 2013-12)

• Managed key restaurant and retail accounts representing premium wine and spirits portfolios
• Generated approximately $1.4M in annual revenue through targeted account development and product placement strategies
• Built trusted relationships with sommeliers, beverage directors, and retail buyers; recognized as Sales Representative of the Year for top performance

BS in Business – Mount St. Mary's University (2003)