Keith Weise

Sales leader with 20+ years of experience in wine and spirits distribution. Proven record of driving revenue growth, expanding territories, and building strong distributor and account relationships across competitive U.S. markets. Skilled in brand development, strategic sales planning, and training for both on- and off-premise channels.

Mid-Atlantic Sales Manager (NY, NJ, DE, MD, DC) - David Milligan Selections - NY, NJ, DE, MD, DC

(2024-01)

• Manage distributor relationships and key account sales/marketing for emerging French producers.
• Build long-term market relationships across on- and off-premise accounts.
• Conduct staff trainings and consumer tastings to support brand growth.
• Establish distributor sales goals and incentives, including market work-withs.
• Present monthly state price postings and lead distributor sales meetings.

Sales Representative, NJ Market (Independent Contractor) - Vias Imports - NJ

(2022-01 - 2024-12)

• Sales and marketing for emerging European producers.
• Developed long-term relationships across on- and off-premise channels.
• Drove sales of Italian focused wine portfolio within competitive NJ market.

Tri-State Territory Manager - Precept Wine - NJ, NY, CT

(2020-01 - 2022-12)

• Expanded sales across NJ, NY, and CT with a progressive, diverse wine and spirits portfolio.
• Developed new accounts and grew sales within existing distributors.
• Built sales plans and goals (monthly, quarterly, yearly) to exceed targets.
• Delivered staff training and presented at distributor meetings to boost portfolio awareness.

NJ Market Manager - Brotherhood Winery / Vinecrest Imports - NJ

(2017-01 - 2020-12)

• Managed wine portfolio across three major NJ distributors.
• Expanded offerings from New York, Chile, and Europe.
• Exceeded sales targets through market analysis, sales goal execution, and distributor incentives.
• Delivered product education and training for both on- and off-premise accounts.

NJ/PA Market Manager - Total Beverage Solution - NJ, PA

(2014-01 - 2017-12)

• Directed portfolio sales including Italy, Australia, and New Zealand.
• Excelled in both new business development and growth of existing accounts.
• Implemented distributor goals and market incentives to exceed annual sales objectives.

Regional Sales Manager (NY/NJ) - Hand Picked Selections, Inc. - NY, NJ

(2010-01 - 2014-12)

• Oversaw portfolio distribution across three high-profile NY/NJ distributors.
• Grew sales for brands from France, Argentina, Spain, and California.
• Drove growth through new product launches, sales planning, and distributor training.

Sales Representative - Monsieur Touton Selections Ltd. - NJ

(2007-01 - 2010-12)

• Expanded and cultivated accounts in competitive NJ market.
• Acted as key contact with French wholesalers to secure allocations.
• Achieved 100% sales growth by year three.

Sales Representative - Allied Beverage Group - Carlstadt, NJ

(2003-01 - 2007-12)

• Sold and promoted major commercial wine and spirits brands.
• Introduced and marketed new products/line extensions.
• Increased sales through tastings, events, and merchandising displays.

Associate of Arts - Liberal Arts - Ocean County College (1996-01)