Brendan McHenry

Experienced sales leader with 15+ years growing teams and scaling revenue for some of the industries top properties.

Experience

February 2016 – Present

SVP, Sales & Strategy / Healthline Media, NY, NY

• Lead a team of 40+ sales, client services, marketing, and strategy professionals at a top 30 U.S. web property
• Drive revenue growth from $40MM to over $200MM, with consistent YOY growth of 15-30%
• Negotiate all key client MSAs, representing over 75% of total company revenue and ensuring growth YOY while maintaining or increasing profitability 
• Work collaboratively with product, strategy, and implementation teams to develop and bring to market new products in video, programmatic, mobile, and other key areas, keeping Healthline innovative and top of mind with key partners
• Represent Healthline as an industry thought leader at various conferences and speaking engagements, with expertise in media, first/zero party data, cookie deprecation, and more
• Prepare and present materials for Board of Directors, tracking revenue, margin, EBITDA, and other key metrics
• Lead professional development of team members, leading to a 90%+ retention rate of key talent over a four-year period as well as high internal advancement

april 2012 – january 2016

Chief Revenue Officer / HealthiNation, NY, NY

• Lead sales, client services, and marketing teams to deliver eight-figure revenue numbers and consistent 20%+ YOY growth
• Grow sales team 150% while increasing operational leverage on each seller, leading to incredible return rates
• Prepare and present materials to Board of Directors, as well as potential investors
• Bring new, innovative video products to market working with development and editorial teams

BS in Marketing from University of Delaware with minors in Computer Science and International business.