Kellie Stafford

Business development and partnerships professional with 15+ years building, managing, and growing B2B partner relationships across corporate, distribution, foodservice, retail, and nonprofit channels. Track record of securing high-value new partnerships, designing scalable partner programs, and using data to build growth plans that work for both sides of the deal. Trusted point of contact who works across operations, sales, and leadership to solve problems quickly.

Corporate Giving Officer (promoted from Donor Relations Manager) - BAY AREA CANCER CONNECTIONS - San Mateo, CA (Hybrid)

(2025 - 2026)

Owned the corporate partnership portfolio end to end—prospecting, executive engagement, deal structuring, close, and long-term stewardship—against a $4M annual revenue goal, reporting directly to the Executive Director.

• Renewed and secured new high-value partnerships with Kaiser Permanente, Stanford Hospital, El Camino Hospital, and Provident Credit Union, closing $78,000+ in first-year partnership revenue and converting one-time sponsors into recurring partners.
• Designed and launched “Shop for a Cause,” a scalable cause-marketing partner program: researched, recruited, and onboarded 15 company partners, negotiating shopper discounts for their customers plus a percentage of proceeds donated back, a win-win model that grows with each partner added.
• Built and managed a pipeline of 50+ strategic prospects across high-tech, life sciences, healthcare, and consumer goods (Genentech, Gilead, Guardant, Pfizer, Siemens Healthineers, P&G), prioritized by fit with each company’s CSR and business goals.
• Created partner-specific engagement plans and proposals matching each company’s CSR, employee-engagement, and marketing objectives to BACC offerings (event and conference sponsorships, corporate volunteer days, cause marketing); served as primary point of contact from pitch through stewardship, coordinating with program and events staff to deliver on commitments.
• Built a corporate partnership tracker and delivered weekly pipeline reporting, forecasting, and win/loss analysis to the Executive Director, using the data to flag top opportunities and adjust outreach priorities.

Key Account Manager / Assistant District Manager, Northern California - SOUTHERN GLAZER'S WINE & SPIRITS - Union City, CA (Remote)

(2022 - 2024)

Led a team of 4 sales reps in Northern California for the largest wine & spirits distributor in North America, supporting key convenience and retail accounts within the company’s ~$5M California portfolio.

• Drove ~$1M in annual team sales with 10% YoY growth, coaching reps and tracking performance against quarterly targets.
• Served as day-to-day point of contact for key retail partners: 7-Eleven, Whole Foods, Sprouts, and Extra Mile, keeping each aligned on priorities, promotions, and performance.
• Worked across corporate, supplier, and sales teams to roll out pricing and promotional programs, ensuring store-level implementation and troubleshooting execution gaps quickly.
• Analyzed sales and distribution data in Salesforce, Compass, and AS400 to spot trends and whitespace, delivering data-driven recommendations to leadership on brand priorities and competitive positioning.

Contract Sales Manager, CA & NV - SYSCO FOODS - Fremont, CA (Remote)

(2021 - 2022)

Supported national chain restaurant accounts across CA and NV for the largest broadline foodservice distributor in North America during COVID-19.

• Kept national chain partners. including Jersey Mike’s and Dairy Queen, supplied through pandemic shortages by quickly sourcing substitute items and protecting on-time delivery.
• Served as primary point of contact between customers and transportation, merchandising, and vendor partners, coordinating cross-functional fixes to keep restaurants operating.

Area Manager, Northern California - FREDERICK WILDMAN & SONS - New York, NY (Remote)

(2019 - 2021)

Represented a fine-wine importer portfolio across Northern California, managing distributor relationships and direct trade engagement across on- and off-premise accounts.

• Partnered with distributors Republic National Distributing Company and Southern Glazer’s to align channel strategy and revenue goals, expanding mid-tier retail and on-premise distribution.
• Delivered sales enablement training to distributor sales teams, equipping partner reps with portfolio knowledge to drive partner-led sales.

Area Manager, South Central Texas - BANFI VINTNERS - Melville, NY (Remote)

(2016 - 2018)

• Doubled account base and increased distribution 30% through systematic prospecting and close partnership with distributor Republic National Distributing Company.
• Analyzed market and account data to adapt product mix and increase penetration in mid-tier accounts, driving incremental revenue and stronger brand positioning.
• (Relocated back to California)

General Manager, Texas - INTWINE WINE DISTRIBUTING - Austin, TX

(2013 - 2016)

Ran the Texas business end to end for a start-up wine distributor working with and developing supplier and distributor partnerships, inventory, AR/AP, pricing, and a 20-person sales team.

• Tripled annual revenue to $1.1M+ by scouting and winning new corporate and restaurant clients and growing the portfolio from 200 to 600+ SKUs.
• Restructured pricing and margins based on sales and cost analysis, improving profitability while staying competitive.
• Recruited, trained, and led 20 sales reps, setting individual goals and tracking results to drive growth.
• (Company went out of business)

Early Career Highlights

• Territory Expansion: Expanded a sales territory 5x as a consistent top-three producer with national accounts including Whole Foods Market, HEB, Sprouts, 7-Eleven, and Safeway.
• Entrepreneurship: Founded and ran The Traveling Connoisseur Catering Company, owning full P&L, client contracts, and vendor relationships end to end.

Bachelor of Science - Criminal Justice - California State University, Sacramento