Kelly Kelleher

Senior marketing leader with 20 years championing growth across B2B SaaS and B2C brands, specializing in goto-market strategy, brand positioning, lifecycle marketing, and customer acquisition. Proven success building campaigns that increase awareness, engagement, retention, and revenue across digital and traditional channels. Advanced AI practitioner and early adopter who blends modern automation, analytics, and creative direction to scale performance while keeping the human edge intact.

Known for leading cross-functional teams, translating complexity into clarity, and turning strategy into measurable outcomes.

Founder & AI Marketing Strategist at K2 Waves (2020-01 – Present)

• Lead boutique marketing consultancy driving GTM strategy, brand positioning, and revenue growth for B2B SaaS and consumer brands.
• Build and execute integrated acquisition campaigns across paid media, email, partnerships, content, social, and experiential channels.
• Develop high-impact brand narratives, launch strategies, and creative campaigns that increase engagement, conversion, and market differentiation.
• Leverage AI-powered marketing systems to accelerate content production, campaign iteration, personalization, testing, and execution speed.
• Advise founders and executive teams on growth strategy, lifecycle marketing, omnichannel execution, and scalable customer acquisition.
• Deliver agile, high-velocity creative execution that helps brands move faster, launch smarter, and compete more effectively in crowded markets.

Vice President of Marketing at Bryj AI Technologies, Inc. (2022-01 – 2025-01)

• Led global marketing and product positioning for an AI-powered SaaS platform, building category narrative and market differentiation.
• Translated complex AI and mobile technology into compelling stories for enterprise and mid-market audiences.
• Built integrated GTM strategies spanning launches, demand generation, lifecycle marketing, and pipeline acceleration.
• Launched ChatROI, an AI marketing platform, owning positioning, messaging, and go-to-market execution.
• Integrated AI into workflows to accelerate content creation, campaign speed, and optimization cycles.
• Partnered with Product, Sales, and executive leadership to align strategy with revenue goals.
• Established performance frameworks tying brand activity to pipeline, growth, and customer engagement.

Vice President of Marketing at Chalice Network (2018-01 – 2020-01)

• Led marketing strategy for a fintech platform focused on user growth, engagement, and retention.
• Built integrated B2C and B2B campaigns driving awareness, lead generation, and customer acquisition.
• Launched lifecycle programs to improve onboarding, usage, and churn prevention.
• Developed brand positioning and messaging that strengthened trust and market visibility.
• Partnered with PR, leadership, and sales to expand thought leadership and pipeline performance.
• Built and mentored a cross-functional marketing team focused on growth outcomes.

Director of Marketing & Events at ReverseVision (2013-01 – 2018-01)

• Led corporate marketing for a SaaS technology leader serving mortgage and lending markets.
• Directed full company rebrand including messaging, website experience, digital presence, and market positioning.
• Executed multi-channel campaigns across digital, email, events, content, and partner channels.
• Built customer engagement programs that increased awareness, retention, and lead flow.
• Created and led UserCon, a 300+ attendee flagship conference driving loyalty, pipeline, and community growth.
• Developed sales enablement tools and campaigns supporting revenue expansion.

Bachelor of Arts in Journalism – The University of Montana