Laura Bryan
High-performing SaaS Account Executive with 10+ years of experience
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About
High-performing SaaS Account Executive with 10+ years of experience driving revenue growth through consultative, full-cycle sales across automotive technology, AI, healthcare, and B2B SaaS. Proven success managing complex sales cycles from prospecting and discovery through negotiation, close, onboarding, and customer expansion. Experienced building executive relationships, developing self-generated pipeline, navigating multi-stakeholder buying groups, and partnering cross-functionally with Marketing, Product, Customer Success, and Operations.
Passionate about helping small and mid-sized businesses solve operational challenges through technology while consistently exceeding revenue goals.
Experience
Director of Client Services & Go-To-Market Strategy - CodeRoad - Boca Raton, FL
(2024-11)
- Drive business development initiatives across automotive, AI, healthcare, manufacturing, logistics, and technology organizations.
- Own outbound prospecting strategies targeting enterprise and mid-market SaaS companies through multichannel outreach.
- Develop and execute go-to-market initiatives that generate qualified pipeline and revenue opportunities.
- Partner with executive stakeholders to identify business challenges and align technology solutions with organizational goals.
- Collaborate with Marketing, Delivery, and Customer Success to improve customer acquisition, onboarding, and long-term account growth.
- Build CRM workflows and reporting processes that improve pipeline visibility and forecasting accuracy.
Sales Manager & Account Executive - GorillaDesk Software - Boca Raton, FL
(2024-01 - 2024-11)
- Consistently exceeded 120% of quota while managing the full sales cycle from inbound lead qualification through discovery, product demonstrations, negotiation, and close.
- Sold SaaS solutions directly to small business owners seeking operational efficiencies and business growth.
- Conducted consultative discovery conversations to uncover operational pain points and recommend tailored software solutions.
- Maintained accurate CRM forecasting, opportunity management, and pipeline reporting.
- Partnered with Customer Success to ensure seamless onboarding and long-term customer adoption.
Inside Sales Manager | Sales Enablement Lead | Account Executive - Leoforce
(2021-03 - 2023-05)
- Managed enterprise software opportunities from prospecting through contract execution.
- Generated $150,000 in enterprise revenue within two months of promotion to Account Executive.
- Conducted executive discovery meetings, software demonstrations, contract negotiations, and solution presentations.
- Built relationships with recruiting firms and enterprise staffing organizations across complex buying committees.
- Designed onboarding and sales enablement programs that reduced new-hire ramp time by 75%.
- Collaborated with Product, Marketing, and Customer Success to improve sales effectiveness and customer adoption.
Owner | Client Relationship Manager - Laura Bryan Photography
(2009-03 - 2021-03)
- Built and operated a successful referral-based business by delivering exceptional customer experiences and cultivating long-term client relationships.
- Managed business development, marketing, contract negotiations, client communications, and project execution.
- Grew the business through referrals, relationship management, and personalized customer service.
Education
Master of Arts - Teaching - Sweet Briar College
Bachelor of Arts - English & Creative Writing - Sweet Briar College
