Freelance Senior Designer Self-employed | Washington DC | Oct 2025 to present

Designed a LinkedIn infographic series for Greenpeace ahead of the COP30 UN climate summit, pairing clean, contemporary information design with satirical, circus-poster-inspired type treatments.
Designed the Whiti Te Rā community-led recovery plan for Rānui Action Group, a 30-page accessible report with custom infographics, plus a communications template suite and handover.

Senior Visual & Service Designer Health New Zealand | Auckland, NZ | Mar 2020 to Oct 2025

Founding member of a national in-house design and innovation studio, working across both visual and service design.
Built scalable visual design systems, including a modular clinical pathways system for Starship Hospital (templates, custom iconography, and a style guide) adopted across services.
Led discovery and human-centered research (interviews, journey mapping, co-design) and translated insights into service blueprints, journey maps, and roadmaps that improved safety, equity, and experience.
Delivered high-craft visual storytelling, presentations, reports, and a custom icon library and visual language for pandemic-response pathway maps.
Served as the voice of the customer on cross-functional agile teams, writing user stories, taking part in story pointing, and defining requirements and priorities for build teams.
Mentored junior designers and embedded design practice across teams.

Senior Graphic Designer Portfolio Recruitment Ltd | Auckland, NZ | Oct 2018 to Mar 2020

Branding, identity, and guideline work for Auckland design studios including Principals, Culture&Theory, Special Group, and HeyYou.

Senior Designer Applied Design | New York City, USA | July 2016 to Oct 2018

Brand systems for NYU Langone Health (digital brand center, sub-brand identities, guidelines, and apparel) and brand design for World Trade Center, Westfield Group, StreetEasy, and The Braille Institute.

Senior Graphic Designer NBCUniversal | New York City, USA | July 2015 to July 2016

Co-created the off-air campaign look and feel for NBC’s Rio 2016 Olympic Games as part of a small core creative team, built around each athlete’s emotional journey, across digital and print.

Art Director & Designer Publicis Groupe | Seattle, USA | Aug 2012 to May 2015

Digital and print brand campaigns for clients including T-Mobile and Eddie Bauer.

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