Brand Marketing, PR, Copy Editing, Experiential
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I am passionate beauty professional with over 12 years in the industry. I am passionate about clean beauty and sustainable products and packaging. I am a great connector and often work to bridge teams and build rapport amongst client and vendor.
I often work in a PR capacity, ensuring proper messaging and that celebrity stylists are on set and on time for media sponsorships and press engagements. I've also worked in influencer marketing, social, casting and events. I enjoy really good product packaging and design and have often worked cross-functionally to support packaging, e-commerce, legal, pr, social, and sponsorship teams in bringing product to launch.
I currently live on the upper west side of Manhattan, love the park and cultural events, and am a former dancer.
DIRECTOR OF MARKETING & PR | BEAUTOPIA LLC
March 2012 – Present In this highly varied role, I served as Marketing & PR Director / Brand Manager to boutique hair care company, BeautopiaHair.com. @Beautopiahair @Vibrastrait
Launched @BeautopiaHair & @Vibrastrait as B2C brands with presence on Shopify, Amazon, Walmart, Beauty Brands, Target and Kohl’s,
Worked cross-functionally with r&d, design, packaging, legal, marketing, e-commerce and pr to bring new launches to market.
Optimized business growth via seo, digital advertising, print, and influencer marketing..
Oversaw an influencer marketing and social team / managed all influencer seeding,
editorial and celebrity requests and gifting.
NYU - Master's Program in Psychology
Emphasis on cognitive psychology, positive psychology
BA European History & Cultural Studies
