Ligia Rojas
Marketer
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About
Senior Marketing & Sales strategist with 12+ years driving revenue growth, AI adoption, and commercial excellence across Europe and LATAM. Expert in scaling business performance through data-driven strategies, sales optimization, and cross-functional leadership.
Proven impact: +20% win rate, -35% response time, +25% AI accuracy.
Experience
Content Data Analyst at Amazon (2024-01 – Present)
Content Data Analyst at Amazon with focus on AI recommendation accuracy and conversion optimization
- Improved AI recommendation accuracy by 25%
- Enhanced conversion through localization & behavioral insights
Bid Support Analyst at TD SYNNEX (2018-01 – 2024-12)
Bid Support Analyst managing multiple European markets with focus on win rate and response time optimization
- Managed 6 European markets
- Increased win rate by 20% and reduced response time by 35%
Product Manager at Movistar (2012-01 – 2017-12)
Product Manager overseeing significant portfolio with responsibility for product lifecycle and revenue growth
- Managed €10M+ portfolio
- Led product lifecycle & revenue growth strategies
Education
MBA in Master in Sales (2024)
Specialist in AI Specialist (2024)
