Lori Crawley

Accomplished real estate sales professional with over 20 years of success across top-tier home builders and brokerage firms. Expert in end-to-end new home transactions, escrow management, design center customization, and community launch strategies. Proven track record of exceeding sales targets, cultivating long-term buyer relationships, and driving community traffic through targeted local marketing.

New Home Consultant - Lennar Homes

(2024-12)

• Manage and execute the full new home purchase lifecycle, helping buyers with most important purchase, negotiate best price, options and incentives. Guiding buyers from initial contact through final closing.
• Drive sales volume and maintain inventory momentum in accordance with quarterly corporate business plans.
• Conduct strategic prospecting, follow up with returning buyers ("be-backs"), and convert high-volume showroom traffic into buyers.
• Direct cross-functional communication with appraisers, preferred lenders, and escrow teams to ensure seamless, on-time closings.

Realtor – Resale - WR Properties (Zillow Premier Agency)

(2020 - 2024-05)

• Represented buyers, sellers, and investors in residential resale transactions, ensuring full regulatory compliance and contract accuracy.
• Conducted market trend analysis to guide clients on property pricing, competitive offers, and strategic timing.
• Leveraged digital channels, social media, and MLS listing syndication to maximize property exposure and accelerate time-on-market.

Sales Manager – Amber Field - Lafferty Communities

(2016-08 - 2019)

• Oversaw all community sales operations for new construction developments, leading lead generation, contract execution, and client retention.
• Designed marketing materials and localized outreach programs to maintain steady foot traffic and backlog momentum.
• Partnered weekly with division executive management and site superintendents to review build-out schedules, inventory status, and release strategies.

Community Sales Manager (2 Communities) - Gold Creek Homes

(2012-08 - 2016-08)

• Managed total sales operations across two active new home communities, guiding buyers through model home demonstrations and design upgrades and options.
• Coordinated option selection and design center customizations, managing inventory control and revenue collection for options.
• Built local referral networks by planning and hosting community event initiatives, consistently turning leads into active buyers.

Community Sales Associate - Bright Homes Inc.

(2009-02 - 2012-08)

• Facilitated home origination and sales across a 151-site master-planned community.
• Managed high-volume weekly prospect interactions, delivering product presentations and negotiating purchase agreements.
• Tracked competitor incentives and local housing developments to position product lines effectively within the submarket.

Real Estate Sales & Property Manager - Keller Williams Realty / WR Properties

(2006 - 2009)

• Led outside sales, property management operations, and BPO (Broker Price Opinion) activities while supervising a team of 3 staff members.
• Prepared detailed monthly sales analysis and competitive market reports for property owners and leadership.

Escrow Assistant / Searcher & Examiner - Old Republic Title / Founders Title

(1988 - 2004)

• Handled escrow setup, funding, title searches, policy reviews, and recording for residential transactions.

California Real Estate License - Chamberlain Real Estate School

Coursework - Business Administration & Liberal Arts - Los Medanos College / Spokane Community College