Lori Starzynski

Relationship-driven sales professional with 25+ years of success driving revenue growth, market expansion, and strategic partnerships across commercial interiors, flooring, and marketing industries. Expert in long-cycle consultative sales and influencing high-value purchasing decisions.

Director of New Business Development at Train Industries (2025-01 – Present)

Lead statewide business development initiatives promoting LVT flooring solutions for multi-unit and commercial projects.

• Lead statewide business development initiatives promoting LVT flooring solutions for multi-unit and commercial projects.
• Develop strategic relationships with developers, ownership groups, architects, and contractors.
• Manage complex consultative sales cycles from prospecting through project award.
• Expand brand awareness and revenue opportunities.

Business Partner at FLOOR Multi-Unit Solutions (2018-11 – 2024-06)

Co-led company growth initiatives through market expansion and private-label product launches.

• Co-led company growth initiatives through market expansion and private-label product launches.
• Negotiated and closed high-value commercial projects with strong success rates.
• Built long-term client relationships driving retention and referral business.

Architect & Design Specification Consultant at Adore Floors, Inc. (2016-06 – 2018-11)

Introduced and established a new LVT flooring brand within the commercial design community.

• Introduced and established a new LVT flooring brand within the commercial design community.
• Influenced product specifications during early project design phases.

Architect & Design Specification Consultant at Swiff-Train Company (2012-04 – 2015-11)

Developed new territory targeting top architectural and design firms.

• Developed new territory targeting top architectural and design firms.
• Managed project pipelines and delivered executive presentations.

Senior Advertising Account Executive at Elevate Group, Inc. (1996-02 – 2012-03)

Generated new business through consultative selling and strategic prospecting.

• Generated new business through consultative selling and strategic prospecting.
• Managed national accounts including JCPenney and Bed Bath & Beyond.

Associate of Arts in Interior Design – Harrington College of Design