Lori Starzynski
Director/ New Business Development
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About
Relationship-driven sales professional with 25+ years of success driving revenue growth, market expansion, and strategic partnerships across commercial interiors, flooring, and marketing industries. Expert in long-cycle consultative sales and influencing high-value purchasing decisions.
Experience
Director of New Business Development at Train Industries (2025-01 – Present)
Lead statewide business development initiatives promoting LVT flooring solutions for multi-unit and commercial projects.
- Lead statewide business development initiatives promoting LVT flooring solutions for multi-unit and commercial projects.
- Develop strategic relationships with developers, ownership groups, architects, and contractors.
- Manage complex consultative sales cycles from prospecting through project award.
- Expand brand awareness and revenue opportunities.
Business Partner at FLOOR Multi-Unit Solutions (2018-11 – 2024-06)
Co-led company growth initiatives through market expansion and private-label product launches.
- Co-led company growth initiatives through market expansion and private-label product launches.
- Negotiated and closed high-value commercial projects with strong success rates.
- Built long-term client relationships driving retention and referral business.
Architect & Design Specification Consultant at Adore Floors, Inc. (2016-06 – 2018-11)
Introduced and established a new LVT flooring brand within the commercial design community.
- Introduced and established a new LVT flooring brand within the commercial design community.
- Influenced product specifications during early project design phases.
Architect & Design Specification Consultant at Swiff-Train Company (2012-04 – 2015-11)
Developed new territory targeting top architectural and design firms.
- Developed new territory targeting top architectural and design firms.
- Managed project pipelines and delivered executive presentations.
Senior Advertising Account Executive at Elevate Group, Inc. (1996-02 – 2012-03)
Generated new business through consultative selling and strategic prospecting.
- Generated new business through consultative selling and strategic prospecting.
- Managed national accounts including JCPenney and Bed Bath & Beyond.
Education
Associate of Arts in Interior Design – Harrington College of Design
