Donna Matthews

Results-driven and dynamic Director of Business Development with 15+ years experience in team building, sales, acquisitions, client retention, business management, and strategic partnerships. Serve as the company’s lead representative at key client industry events and client meetings. Proven track record of driving revenue growth, optimizing business operations, and fostering strong relationships.

Adept at identifying market opportunities and executing strategies to maximize profitability. Expertise in marketing strategy, brand management, website development to enhance business visibility, customer engagement, and long-term loyalty.

Passionate about employee engagement and satisfaction, leveraging team-building initiatives to cultivate a motivated, high-performing workforce.

• Lead strategic business development initiatives to drive revenue and market expansion,

increasing revenue from 7 million to 58 million.

• Establish and maintain key partnerships to enhance business opportunities, resulting in

56% new partnerships annually.

• Develop and implement sales strategies to increase client acquisition and retention,

achieving 50% client growth.

• Oversee contract negotiations and high-level client relationships, closing deals valued at

2 - 4 million annually.

• Build, develop, and mentor a high-performing sales team
• Collaborate with cross-functional teams to optimize business performance and scalability.
• Spearhead marketing and branding initiatives to elevate brand awareness and market positioning.
• Lead website development efforts to improve online presence, customer experience, and digital marketing effectiveness.
• Designed and implemented client retention programs, including loyalty incentives,

personalized communication strategies, and service follow-ups, leading to an increase in repeat business.

• Established targeted client retention initiatives, such as email marketing sequences,

customer appreciation events, and exclusive client promotions, improving client retention.

• Led committee initiatives that enhanced member engagement, organized high-profile industry events, and increased sponsorship participation.
• Enhanced employee satisfaction and engagement by orchestrating team-building events,

fostering collaboration, and promoting a positive workplace culture.

• Developed and led training programs to improve team performance and align company goals with employee development.

BA Business Management / Communications – UT Dallas

Landscape Design Certificate - Emory University

CPM & CAM Designations - AAGD

Certifications & Affiliations