M. Ayyan Shafique

Website & E-commerce Analyst with hands-on experience managing Shopify and B2B wholesale platforms including Faire and FashionGo. Strong background in data analysis, software quality assurance, and information systems, with proven ability to optimize website performance, product data, and user experience to drive online sales and operational efficiency. I have a master's degree in information systems with a focus on analytics, e-commerce, and software engineering.

Website Analyst / E-commerce Analyst at Hawksbay Men's Clothing (2025-10 – Present)

• Manage and optimize the Shopify storefront, including product listings, collections, pricing, inventory, and site structure
• Analyze website performance metrics such as traffic, conversion rate, bounce rate, and average order value to improve user experience and sales
• Maintain and synchronize product catalogs across B2B and wholesale platforms including Faire and FashionGo
• Optimize product titles, descriptions, images, tags, and SEO metadata to improve visibility and conversions
• Support conversion rate optimization (CRO) initiatives through homepage, collection page, and product page improvements
• Monitor order processing, inventory accuracy, and catalog consistency across multiple e-commerce platforms
• Collaborate with marketing and design teams on campaign launches, promotions, and seasonal collections
• Conduct QA testing for website updates, ensuring bug-free releases and smooth customer experience
• Generate analytical reports using Shopify analytics and spreadsheets to identify trends, best-selling products, and underperforming SKUs

SQA Engineer at Enzipe – Software House (2022-07 – 2023-04)

• Tested web and mobile applications across Healthcare, Banking, E-commerce, Transportation, and Social Networking domains
• Designed and executed test cases, test scenarios, and regression tests
• Performed API testing using Postman and validated backend responses
• Logged, tracked, and managed defects using project management tools
• Collaborated closely with developers, UI/UX designers, and project managers to ensure product quality
• Participated in requirements gathering and change request analysis

Teaching Assistant – Statistics at Riphah International University (2020-09 – 2022-01)

• Assisted in teaching descriptive statistics, probability distributions, and testing hypothesis
• Evaluated assignments and exams, providing detailed analytical feedback

Teaching Assistant – Calculus at Riphah International University (2019-12 – 2020-05)

• Supported instruction in limits, derivatives, and integrals
• Helped students strengthen mathematical and problem-solving skills

Master of Science in Information Systems – Pacific State University (PSU) (2024-01 – 2025-09)

Bachelor of Science in Mathematics – Riphah International University (2018-07 – 2022-07)