Macy Buck

Enthusiastic recent marketing graduate with hands-on experience leading teams and managing high-impact projects across brand marketing, communications, event planning, sales, social media, and eCommerce. Known for bringing strong creativity and fresh ideas to campaigns, with a strong passion for helping cosmetic brands grow and connect with consumers.

Post-Graduate Marketing Intern

CEW (Cosmetic Executive Women) | New York, NY | June 2025

• Planning to support strategic marketing initiatives within the beauty industry by promoting and executing networking opportunities, industry insights, professional development, and recognition for beauty professionals. 

L’ange Hair| Integra Beauty | Dayton, OH | September 2024 – December 2024

• Ensured products met KPIs through cross-functional alignment across engineering & marketing departments. Completed market research to identify industry trends, and consumer preferences to help inform R&D strategies.

JOANN Fabrics & Craft Stores | Hudson, OH | May 2024 – August 2024

• Contributed to digital optimization initiatives resulting in the alignment of in-store and site experiences as well as the standardization of content across eCommerce platforms. Developed skills in data analysis and digital marketing. 

Engaged With Nora | Cleveland, OH | May 2022 – May 2024

• Assisted with design and setup for weddings, rehearsal dinners, and engagement parties. Managed venue coordination, client relations, and ensured high quality customer experience.

Flyer Enterprises | Nationally-Ranked Student Run Business | University of Dayton | April 2023 – April 2025

• Launched a campus-wide influencer marketing initiative; established inaugural scholarship program; expanded alumni and philanthropic outreach. Led a 270-member team in generating $2.7 million in revenue across 12 divisions. 

Rudy’s Runway Spiritwear & Creative Services | Flyer Enterprises | University of Dayton | April 2022 – April 2023

• Increased revenue by over 115% year-over-year by promoting brand via social media, eCommerce, and pop-up events. Expanded creative services to include social media management and photography. Managed vendor relationships. 

Bachelor of Science in Business Administration: University of Dayton May 2025 Graduate | Marketing & Design