Madison Wiley

Dynamic and results-oriented executive with over 15 years of experience in the hospitality and food & beverage industry, specializing in strategic leadership, business operations, and brand management. Proven track record in overseeing P&L, driving growth strategies, and enhancing guest satisfaction across diverse operations. Adept at leading high-performing teams, building brand loyalty, and fostering strong industry relationships.

Seeking to leverage my expertise to contribute as Task Force Food & Beverage Director by driving operational excellence, strategic growth, and exceptional guest experiences.

Task Force Member at Schulte Hospitality Task Force (2024-01 – Present)

• Task-forced to oversee operations, improve guest satisfaction, and implement strategic changes at multiple properties within the Schulte Hospitality portfolio.
• Managed full operational oversight, including guest services, financial performance, team leadership, and service excellence.
• Conducted property assessments and provided on-the-ground leadership to drive improvements in both guest satisfaction and profitability.
• Worked closely with the corporate leadership team to align brand strategies and ensure consistent communication across multiple properties.
• Focused on improving P&L outcomes by optimizing operational costs, enhancing staff training, and boosting service delivery.
• Played a key role in overseeing the integration of technology platforms into guest-facing services, improving operational efficiency and guest engagement.
• Fostered positive relationships with both staff and management to ensure smooth transitions and align operational goals with company objectives.

Director of Food & Beverage at Graduate Hotels (2025-08 – Present)

• Lead brand strategy and marketing initiatives, strengthening Graduate Evanstons' identity and market presence amongst the property. Including a new coffee bar outlet
• Drive brand pull-through strategies, working cross-functionally to align marketing, operations, and guest experience with overall brand vision.
• Oversee P&L for all brand-related initiatives, ensuring strategic alignment with business objectives and financial growth.
• Utilize market analysis and consumer insights to develop long-term brand strategies and ensure industry leadership.

Director of Food & Beverage at Graduate Hotels (2022-07 – 2025-08)

• Successfully led the relaunch of food and beverage offerings, achieving record revenue, lowered COGS and labor percentage and significantly enhanced guest satisfaction.
• Developed and managed operating budgets, monitored P&L, and aligned resources with strategic goals to achieve financial targets.
• Collaborated with the leadership team to optimize guest-facing service operations and create exceptional experiences for all guests.
• Supervised IT integration into guest-facing operations, including technology platforms for improved guest engagement and satisfaction.

General Manager at Café 4 (2019-05 – 2022-07)

• Oversaw full operational management of a high-volume restaurant, achieving $4.5 million in annual sales and significantly improving customer service standards.
• Successfully managed vendor relationships, reducing food and liquor costs by 3.5% through effective cost-control strategies.
• Developed and implemented training programs that improved team performance, resulting in increased employee retention and operational efficiency.
• Led successful brand-building partnerships, such as organizing major events like a buy-out with the Woman's Basketball Hall of Fame.

Bar Manager at Babalu (2016-11 – 2019-05)

• Managed bar operations, enhancing special event and catering sales by fostering strong client relationships and offering tailored experiences.
• Oversaw training for new team members, elevating overall service quality and operational efficiency.

Bartender at Copper Cellar (2012-01 – 2016-11)

• Delivered high-quality service in a fast-paced environment, ensuring excellent guest experiences and fostering customer loyalty.

Bachelor's Degree in Kinesiology – University of Tennessee