Marc Adams

Results-driven Senior Leader with 15+ years of experience in business development, consultative sales, customer service, and operational turnaround. Proven track record in scaling organizations, managing cross-functional teams of 25+, and executing high-impact marketing strategies that drive 60%+ engagement growth. Expert in relationship building, public speaking, and strategic planning with a consistent history of exceeding financial and sales objectives.

Sales Operations & Business Development Lead at CRIMSON K9 DOG TRAINING (2008-07 – Present)

Directs the sales strategy and market expansion for a regional service provider.

• Consistently close over 50% of sales meetings, meeting and exceeding quotas through a consultative, needs-based approach.
• Manage and train a sales team of three on business development protocols and effective networking techniques to drive growth.
• Execute SEO, digital marketing, and search engine optimization (SEO) strategies to increase brand visibility and inbound inquiries.
• Established strong media partnerships, appearing as a featured brand expert on FOX and ABC affiliates to raise brand awareness.
• Produced high-performing YouTube content that directly increased prospective client consultation scheduling.

Director of Online Engagement & Digital Strategy at FIRST UNITED METHODIST (2018-01 – 2025-01)

Managed operational functions, personnel, and digital transformation for a large-scale organization.

• Achieved a 60% increase in online engagement within one year by spearheading the launch of a modern digital campus.
• Directed a multi-disciplinary team of 25+ volunteers and staff, overseeing recruitment, training, and performance management.
• Leveraged video production (Adobe Rush) and livestreaming technologies to build a virtual service environment from the ground up.
• Developed community outreach programs and social media marketing strategies to increase brand awareness and service participation.

Senior Leader (Executive Role) at WESLEY CHURCH (2013-07 – 2017-11)

Led a comprehensive operational turnaround for an organization facing significant financial and structural challenges.

• Analyzed expenditures to reduce annual costs by $60K+ (YOY) while simultaneously increasing stakeholder contributions by 20%.
• Implemented a modern vision and multi-channel marketing plan that resulted in a 40% increase in attendance.
• Restructured internal departments and launched new service programs, achieving 40% growth in overall membership.
• Served as the primary brand representative, delivering weekly presentations to audiences of 150+ and coordinating large-scale community events.

Senior Executive / Operations Lead at Senior Executive / Operations Lead (2006-12 – 2013-07)

Oversaw organizational functions, financial planning, and public relations.

Bachelor of Science in Leadership & Communications – MID-AMERICA CHRISTIAN UNIVERSITY